What is Google Analytics - and how can it help your storage business?
Jana Haecherl |August 16, 2017 |3 min read
Do you ever stop and think about how Google kind of controls everything in our lives? Google dominates search, helping us find everything from hotels to half-priced sweaters to business news. Google provides us with email and cloud-based business tools with Gmail and Google Drive, navigates us to where we want to go with Maps, shows us funny videos on Youtube, provides us with mobile devices via Android, connects us to wireless internet via Google Fiber, and so much more. Me? I’m hoping to snag one those cool driverless cars someday.
If you’re interested in how Google can help you with website analytics, you’re in luck. I recently wrote an article for the Inside Self Storage (ISS) blog introducing Google Analytics to readers, including a breakdown of the tool’s performance metrics. If you’re just getting started tracking your website’s performance, check out this article to find out what Google Analytics is, why you need it for your self storage website, and how you can get started fast.
What is Google Analytics?
Google Analytics is a free web analytics service that also offers paid features, which allow you to dig into website traffic and visitor data. Google Analytics has been around since the early 2000s, and it’s one of the most widely used web analytics services on the web.
Why do I need it?
If you want to know exactly when, where, and why leads decide to visit your website, and the real reasons behind why they selected you (or didn’t select you!) for their self storage needs, then Google Analytics is just the thing you need. It tracks your customers’ online path from start to finish, so you can hone in on your marketing strategy and save money on advertising. Check out just a few of the questions you can answer with Google Analytics data:
- How many visitors is your website getting every month?
- What neighborhood is my website most popular with? What part of town (or neighboring town) offers more marketing opportunities for me?
- Are more visitors finding me on mobile or on desktop?
- Which of my social media websites is most effective at bringing in leads?
- Which pages on my website are most popular? Are people utilizing my FAQ content or self storage calculator?
How do I start using Google Analytics?
If you already have a professionally designed self storage website (like a storEDGE marketing website), you probably already have a Google Analytics account tracking your website’s performance.
If this sounds like you, all you’ll need to do is contact your account manager or web marketing provider. They’ll be able to gather your Google Analytics information for you, allowing you to access reporting and data logs. If you have admin access to the backend of your website, you may be able to login and view website analytics reports behind the scenes.
If you didn’t work with a professional web design company to get started, all you’ll need is a Google account to start accessing Google Analytics for your website. There are plenty of free resources available to teach you how to use Google Analytics, such as free online courses from Google Analytics Academy and free how-to Youtube tutorials created by SEO specialists.
Feeling more ready to take on Google Analytics now? Great! It’s a fantastic tool and a terrific way to check your website’s overall health. Check out your website’s stats today to improve your web marketing effectiveness and improve your online ROI.
Thanks for reading! If you liked this article, you may also like: How users search for self storage + the #1 reason why you shouldn't obsessively Google yourself, How to get more Google My Business reviews without having to nag customers, and How to create and set up social media accounts for your storage business.