Co-op expands services to include lead aggregation

Irvine, CA (January 6, 2015) – StoreLocal, the industry's first member owned co-op for self storage operators, announced today the acquisition of and from Red Nova Labs, Inc. As part of this acquisition, StoreLocal will place a significant investment in increasing both sites’ lead volume and their overall user experience. Existing self storage operators will continue to receive leads under their existing agreements.

Red Nova, based in Kansas City, began developing in 2009 at the urging of several store operators who were frustrated by lack of affordable options for advertising their facilities and attracting new customers. The site quickly grew to one of the most trafficked storage search engines and a significant source of leads for thousands of store operators.

“StoreLocal’s mission since the beginning has been to provide independent, privately owned store operators the same benefits and scale as the larger publicly owned conglomerates,” said Lance Watkins, CEO of StoreLocal. “StorageFront is a fantastic opportunity for us to provide the industry an affordable alternative to performance based lead aggregation sites.”

“I am pleased to have worked with Lance and the founders of StoreLocal to transition into an industry owned lead aggregation site and an alternative to some of the costly venture backed alternatives,” said Dirk Wakeham, CEO of Red Nova. “The acquisition of and by StoreLocal will allow us to focus all of our resources and development team on the recently launched storEDGE management suite. Our vision of building an integrated platform that combines store level websites, CRM, lead management, and property management software into a single, easy to use cloud-based system continues to be our primary focus.”

Operators interested in learning more about the StoreLocal co-op or the benefits of listing their facility on should contact Peter Soto at - (949) 629-4142

About StoreLocal

StoreLocal is a cooperative of self storage owners and operators working together to solve industry challenges. The co-op members leverage existing and new resources to provide solutions for customer acquisition, operational services and technology products, thereby bridging the efficiency gap between the top national operators and online reservation systems. To learn more about the StoreLocal co-op, visit the StoreLocal website,

About storEDGE

The storEDGE platform, by Red Nova, is a comprehensive suite of web-based solutions designed specifically for the self storage industry. With the tools provided by storEDGE, storage operators now have a competitive edge in boosting rentals, tracking leads, managing operations, and maximizing ROI. Together, our experience in online marketing and our knowledge of the industry is what makes our technologies — and your storage facility — succeed.

Katelyn Wyss ( - 913-954-4110