StorageAhead has released the latest product update for WebWorks – their web marketing platform created for larger self storage brands. This installment is loaded with three major features intended to enhance web standings on Google rankings and improve the system’s ease of use for both clients and customers.
The most notable additions in WebWorks 3.10 are centered on improving the mobile experience for users. Only a third of advertisers have mobile-optimized websites – even fewer in self storage – yet, there are four times as many mobile users as there are PC users and 40% of searches for self storage originate from mobile sources. For SiteLink customers, StorageAhead has expanded the WebWorks online payment portal to be fully integrated with API. In general, this new patch is mobile friendly and allows customers to make payments through their mobile devices while on-the-go. Additionally, the mobile websites on WebWorks are now capable of receiving online reservations directly from smartphones and other mobile devices, making it easier than ever for prospective renters to reserve storage space.
With the new blog capability, WebWorks clients will be able to communicate directly with their customers about a wide variety of topics including facility news, monthly specials, upcoming auctions and more. This component is designed to fit the theme of clients’ preexisting sites, but it also presents an opportunity to improve SEO through its creation of unique content.
In addition, WebWorks has also modified their popular storage tips feature to give clients the ability to customize the existing storage tips tool, allowing information to be personalized and revised in a way that will highlight the specific features and amenities at a given facility or region.
The latest WebWorks release is one part of an ongoing effort made by StorageAhead to keep up with growing industry trends while also improving the functionality and SEO value of their web marketing product. Watch the following video for a more in-depth explanation.