Join Steven Lam, a StorageAhead account manager, for his SEO audit webinar as he explains the best ways on how to improve your website for ranking better on the search engines. This webinar features a live audit of a real self storage website to demonstrate the concepts we discuss in the video. If you would like your website audited to see how you can improve your online presence, contact the StorageAhead team today at (913) 871-2221.
Hi everyone. I’m Steve with StorageAhead, and we’re going to going to go ahead and get started with the webinar that we’re doing today.
Real quick, what we’re gonna do today is take a look at some of the things we need to look at in terms of SEO for your website and then we’re going to look at an actual website and see exactly what we’re talking about.
First of all, I want to thank everybody that’s here and thank everybody who offered their website for us to cite sites on this webinar. I know you guys will probably have questions during the webinar so go ahead and ask them, and then when we get to the end of the webinar, we’ll go through as many of those as possible.
So real quick, what we’re gonna do before jumping in, I want to take a step back and look at the thousands who view SEO and what we’re talking about.
When we talk about SEO, what does SEO mean? It stands for Search Engine Optimization. Essentially what it is is doing the right thing for your website to make sure that you’re showing up properly in search engines and people can find you because you offer great products or great services.
So how I like to describe Google, because essentially that’s what everybody searches on these days, Google is the main search engine and a lot of people use them for searches these days. And that’s what we’re trying to target when we’re talking about SEO. So I like to describe Google as sort of like a library. Essentially, they’ve crawled the entire web, and they’ve got all these websites, and they’ve indexed them. So their job is when somebody goes to them and says, "Hey, I’m looking for information on a self storage (in our case). What do you have for me?" Google looks through their index of websites and says "This website is relevant to what you’re searching on, and so is this one."
When we look at that, I always like to tell people to not just think about their website and what they can accomplish but think about what Google is trying to accomplish and also think about your customers at the end of the day. So if they’re able to find your website, are they able to find good content? When Google shows your website for those people that are searching, are they getting good, valuable content? If they are, then you’re doing the right thing. Again, Google is in the business of search. They aim to deliver the best results for their customer.
When we jump in, and we’re looking at the SEO for a website, these are the three categories that we’re going to look at: On-Page Analysis, Local Maps, and Link Building. So what does that all mean?
When we talk about On-Page Analysis and Site Architecture, we’re going to talk briefly on good design and conversion just because I think that’s a really important aspect to also cover at least at a very basic level. Because essentially, (number one) you do want people to be able to find you. But after they find you, you want to make sure that you’re doing the right thing in action, so that you gain a new customer.
The other things that we’re going to look at are the tags that you use on the website, so we’re going to get a little bit geeky here, and we’re going to look at some of the codes. It won’t be that scary; I’ll walk you through it. You don’t need to know exactly what’s going on here, but I’ll show you a couple of the things that you can look out for your website. We’re going to take a look and talk a little bit more about content. I’m going to show you an easy way to sort of side note how your website is doing.
The second part is local maps. Local maps are very important in this day and age, especially, in the self storage industry. A lot of people (what they’re doing is a) search for local results. They’re looking for local results. They’re looking at that map pack. So there are a couple things that we’re gonna dive into here real quick before going to the website. Number one: SERP. So what does SERP stand for? It stands for Search Engine Results Page. It’s essential whenever someone does a search, and the results that come up. How is that broken up? What sort of results are on that page? I want to help you guys better understand what’s going on there, so you can better understand how to do certain enhancements for your site to show up in those certain areas. The second thing I want to talk about is claiming your listing. We’re gonna walk through that a little bit, and I’m gonna tell you what you need to do to claim your listing. Most of you have probably already claimed your listing, but if not, I’ll show you what you need to do and where you can find that information.
Third thing here is name, address, and phone number. So, in terms of local ranking, a lot of it has to do with the consistency of your data all across the web. When Google goes, and they crawl across the web and across the entire internet, they’re going to look for instances of your business name, and your address, and your phone number. What you’re looking for is consistent information all across the web, so that they trust the information that’s out there, and they’ll rank you a little bit higher.
Other things that we’ll talk about in terms of ranking factors are reviews and citations. So reviews are self explanatory. Essentially, somebody has a positive experience, and they left you a review just stating and talking about their positive experience. The second thing is citations. So what are citations? Citations are, again, when Google crawls the web and when they find a website that talks about your business name or your address and your phone number. That’s a citation. So the more citations that you have with that consistent data, the better it is.
When we talk about the SERP, Search Engine Results Page, this is the normal results that you would see when somebody does a search. So for this instance: “Self Storage Syracuse New York.” So what consists of this SERP pages? Up top here in the yellow area is the PPC and over here is the pay per click. People have to pay to get in those ad spots. Those can be pretty expensive. Sometimes they run: $6, $7, $8 per click, depending on the market that you’re in. So it may get you, at least temporarily, showing on the first page, but it may not be the best return for the value that you’re getting. The other things that we’re going to take a look at are, right here, up top are some organic results, and the main thing that we really wanted to focus on was the map pack. So, essentially, Google has said that if you’re looking for storage in Syracuse, New York, these are the local businesses that are relevant to your search.
And then again, when we’re talking about citations, this is sort of the local search ecosystem. So if you’re ever working with an SEO company or have questions, a lot of this data gets transferred between these different websites and these different companies. So again, you want to make sure that your data is consistent. It can be a lot to manage, but there are tools out there. If you’re talking to an SEO company, make sure that they’re taking a look at that and making sure you have consistent information all across the web.
And then the last thing is link building. So how I like to describe it is what if you have Website A and you have Website B, and they both do a great job in putting in content and building the site the right way? How does Google decide the right website to show first or what even deserves to be ranked on that first page? Well, one of the big factors is linking. So when I talk about linking, what I’m talking about is say for example, there’s a packaging company that also uses a self storage facility, and they also say “Hey! You know what? I know this location. I use this self storage facility. It’s a great facility. The people are great. I want customers to know about it, because if they ever want to have a positive experience, they should go here.” So somewhere on their own website they say, “Come check out Self Storage Facility A.” And then they have a link that when somebody clicks it, it goes to Website A’s home website. Well, when Google crawls the web, they’ll see that links back to Website A and go “Oh, that’s an endorsement for this website. It must be great content here. therefore we should show these results when somebody does a search for self storage.” So essentially, that’s what it is.
I want to show you a tool, so that you can check your search results and also your link profile and also kinda see how your competitors are doing in that sort of thing. With that, we’re going to jump into an SEO audit to take a look at Store More Pay Less. I think it was Michael Wagner that submitted this, so thank you very much for submitting your site, and we’re going to look into it right now.
A couple quick things before diving straight into the SEO part: first is that when I first went to the website, there was a popup that came up. Here’s some quick information on popups. They’re sort of like a catch 22. Because people don’t really like to be bothered with popups, most of the time browsers have tools that they plug in and tools that they build in to automatically block popups. Really, you don’t want to nuisance your customer, because they might bounce away from the website, so if you do any sort of popups you want to make sure that it’s relevant information. However, at the same time, because most people block popups, if you put important, relevant information in there, a lot of people might not see it. In general, what I usually recommend, is don’t use popups. If you have good, relevant information, make sure it shows up on the page and the search for people, so that they don’t miss something or maybe just click and close it without even reading it.
The next thing that I want to focus on is in terms of design. We took a look at the website, and I want you guys to know that most of the time when people are looking at a website, they browse in an “F” shape. What that means is that they’re going to start over here at the top left, and they’re going to scan over to the right, they’re going to scan down a little bit more, and then all the way to the bottom. They don’t really spend any time here, so what you really want to do is make sure you have your calls to action and your relevant information somewhere easy for them to see. And what we’ve seen a lot of in our industry, is that a lot of people want to pick up the phone and call somebody, because they want to know who they’re talking to. They want to know what sort of people they’ll be working with if they get a storage unit at a particular location. So again, the phone number is here, which is good, and it’s all across the website, which is also good with that consistency, but maybe we want to put that phone number a little closer to the top left. So with that, that’s all I really want to talk about in some of the design aspects of a website.
When we’re actually looking at a website, one of the easiest things that I like to look at is “www” vs. “non-www.” So if you look in the URL section, I have www.storemorepayless.com. Well, what happens if I just copy storemorepayless.com and go to that website again? Well, it also shows me the webpage. It’s the exact same page. The URL, however, does not change. And the reason why I bring this up is that it used to be a bigger deal. And when Google saw this, they’d treat these two things as separate entities, and what would end up happening is that there would be a duplicate content penalty, because it wasn’t redirecting, and they saw these two as two separate entities.
Google has become a lot better about detecting a “non-www” website, but the issue that still arises is with link profiling or link building. So let’s say that you’re doing a really good job in terms of reaching out to the community and having them send you links, because essentially you provide a good service to the community. Well, what’s going to end up happening is when people type in the web address. It’s really just a preference. Some people will type in “www” and some people will not. So when they go and put in a link to your website, you’re going to have people that are using the “www” form and people who are not using it. What happens is that you end up splitting your linking efforts, because again, Google sees you as two separate entities. So in a way, you’re harming yourself, because you’re not building a consistent website all across for people to experience the same thing.
So what are the two things you can do? Well (number one) I would recommend consolidating it and having everything redirect to your “www” domain version or redirect to your “non-www” domain version. The other thing that I would also do is make sure that you also set yourself up with Google webmaster, and then they have a setting where you can set your preferred domain location to either be “www” version or the “non-www” version. So again, those are the two ways that you would resolve that, and that’ll help you out in the future and prevent any of these link splitting issues that may arise down the road.
Now, if you’re curious as to who may do this, everybody that is focused in on this really does do it. The easiest example and one of the main examples that you may see is if you go to google.com, and I’m not going to type in “www”. What happens after I press enter? It redirects to https://www.google.com. So, when you’re talking to your webmaster or whoever developed your website, make sure they’re doing that for you, because it’s a big thing, and you don’t want to split your efforts.
Now when we go back, and we look at the site, there’s a lot of content here, there’s some pictures, there’s some maps there, and there’s a logo up there as well. This is what people see, but again, this isn’t what Google and other different crawlers and search engines actually see. They don’t see all these attractive pictures, or the maps or any other flashy things that you might see on the site. What they see is the actual code that builds the website. Right now, I’m in Google Chrome, and you should be able to do this with any other browser that you may use, but you can actually see the code that the search engine sees or the crawler sees when they come to your website. For me, I know that with Google Chrome the shortcut to be able to see that is “Ctrl + U”, and then I get to see all the codes that the search engine sees when they’re crawling your site to see how those pictures are made and how the content is structured. So in here is a lot of stuff, and you don’t need to necessarily know all that’s going on. It’s a little bit scary, but I wanted to show you a couple things to really focus in on looking at your site. Some things that are really easily fixable and some things that you can bring up to your webmaster, and they’re less technical but it does require some digging in the code.
So the first thing that I’m going to look for is the title tag. So I wanna hit "Ctrl F" and go ahead and type in title. And right there I find this title tag. There’s an open bracket here and then a greater than and less than symbol with the title. This is what you want to look for. So you only have one title tag per page. You absolutely have to have the title tag. If you don’t, you’re making a big mistake. Even if they don’t know SEO, they put in a title tag. So whoever you’re working with, make sure you only have one title tag and then take a look at the content inside of the title tag. When I’m reading through this, I can see that inside the title says "Self Storage – Syracuse’s #1 company offers affordable self storage." Now, this isn’t the worst title tag that I’ve seen, and I actually think it’s not bad because in here you have key terms that people are gonna search on. You have self storage, you have the area, Syracuse, and then you also have another key phrase in there, affordable self storage. Now one thing that I will mention is that there’s no mention of the actual business name, and that’s something that I would add onto the end of the title. Just so the people know or the web crawlers know, hey, this is a webpage for www.storemorepayless.com.
Other things to be aware of when we’re looking at the title tag is that what we’re looking at is just the code for the home page, but each page on your website is gonna have code custom to its page. So on each page, you’re going to have a title tag. You want to make sure that your title tag is unique on every single page, because again, that’s an indicator to Google that says, “Hey, this is what this page is about. This is what the content on this page is going to be about.” You whole website isn’t going to have the exact same content, so you want to make sure that its unique and geared toward the content on that page.
The other thing that we’re going to take a look at is the meta description. So in here again, I’m going to do the less than sign, and then do meta and just gonna do a search. So if you don’t have a meta description, I think that’ll you want to talk to your developer again. You want to make sure that you have a meta description. It doesn’t really have any SEO strength to it, but it does have a lot of conversion value to it. I’m going to show you exactly what I mean very shortly. So the meta description on the content, I’m reading right here: “Store More Pay Less self storage offers an easy and convenient place to store your belongings! We are just around the corner and have the lowest prices in town.” On that, I actually think that’s a really good description. If I was somebody who was looking for storage in that area, and I read that, I would go, “Oh, that’s something that I want to read a little bit more of!” The only thing here is that belongings is misspelled, so you probably want to update that.
I told you that that doesn’t have very much SEO value, so why do I need to have this? Well, let’s go ahead and do a search for self storage. So we’ll look up "Self Storage Syracuse NY." So, in the organic results here, you can see in the second result here from U-Haul you can see: "Rent self storage units in Syracuse, NY for low cost storage unit prices. U-Haul Moving & Storage of Midtown is a clean self-storage facility offering mini storage…" That is your meta description for your page. People when they search are going to see your title, and they’re going to see your description, and most people are going to scan through. So that’s why you want to make sure that you write it for human beings. If you’re writing it for robots, the search engines all say, don’t write content for us. Write content for people. So it’s going to look like spam if you just make it for robots. If you just repeat "Self Storage New York” over and over, people will most likely scan over it and go “This is not one that I want to click on." Now what’s kinda cool is that you can see right here, in my search query, my search for "Self Storage Syracuse NY," Google will actually bold the words you search on. So on self storage, they bold it. Syracuse, they bold it. New York, they bold it. So they’ll also do that in your meta description, so that’s why you want to make sure that you have some key words in there as well, because again, that’s something very subtle that people may pick up on and not even realize it. So it’s good to make sure that you write it for humans and have some key words in it.
Now the other thing that I want to talk about real quick is, since it’s here, some of you guys may have it and some of you guys may not, is meta name = keyword. And in here there’s indoor storage, outdoor storage, boat storage, RV storage, cheap storage and then all these other cities or suburbs that they service as well. The keywords used to be an indicator to Google about the page and what the site is about, but they stopped using that as an indicator because they realized that a lot of SEO professionals started spamming that, putting in all these keywords. I’ll just take, for example, RV Storage, and we go to the site. So this is the code behind this home page. And when I read through this content, it doesn’t actually say anything about RV Storage. So what ends up happening is Google would associate this page, this home page, if somebody searched for “RV storage, Syracuse New York.” And somebody clicked in, they would say, “Hey I don’t actually see any content about RV storage here. I’m going to leave this page and go to the next result.” Now imagine if there were a bunch of people stuffing that meta keywords list with a bunch of words that they want to show up on, but then on the site or on that exact page they don’t actually have any of that content. Well, all these people that are using Google and getting these results, and clicking through on them, and not finding what they what they’re supposed to be finding are gonna say, “You know what? Google isn’t a very good search engine. I wasn’t able to find the information that I wanted to find. I’m going to go use someone else.” And then Google loses their customer. So again that’s why they don’t use it. Now, I can see from that key word, it’s probably an important key term for this location. They probably offer RV Storage and do a great job on it. So what they want to do is make sure that if they are mentioning RV storage on a particular page that they have content on there to highlight that.
Now, the other thing that we’re gonna take a quick look at are header tags. Now header tags are the less than so we’re gonna do a search for "h1". That h1 is an abbreviation for a header tag. So if you remember how I talked about the title tag, just think of the header tag as like an article. So in your article you have your article that highlights the main thing you’re about like: "We’re about self storage in Syracuse New York." Well your header tag is gonna be like a subheading in the article. Maybe that’s about RV Storage in Syracuse, New York, and then you have content underneath it. So you want to make sure you use your headers, because again those are indicators to Google about what your page is about. And it will make whatever is in your header tag a little bit more important. So again, you want to highlight key words in your header tag and then also have content following those header tags about those things that you really want to highlight.
Now with header tags, you really want to make sure that you only use one h1 tag. Google will look for one h1 and that’s important. You can use other header tags; it’s just numbering down: h2, h3, h4, and you can use as many of those as you want, and Google treats those with way less emphasis. Again, that would just highlight the content that you really want to highlight.
So with that, we kinda talked about some of the tags you want to look at, the title tags, the meta tags, and then also the header tags. Now, what I also want to show you is the command to check and see how well you’re doing over all. It’s a great, quick site analysis tool. So what I’m going to go ahead and do is copy that domain www.storemorepayless.com and go to Google, and when I go to Google, I’m going to type this command, and you can do this for any website. You can do it for your own website, and I would highly recommend doing this just to see how you’re doing.
So if I type in the site: "www.storemorepayless.com," and I hit enter, Google is going to show me a result of all the pages that they indexed for my website. Now why is this such a great tool? Because if you’re through it and know that you have 28 pages, and Google has only indexed 8 of them, that’s a key indicator that tells me, "Hey, something is really wrong." Google should be able to find 20 of my pages, but they’re only able to find 8 of them. So that’s especially important if you have multiple locations and wondering why your facility over here isn’t being indexed by Google, and that’s a tool that can help you dig deeper and understand what’s exactly going on.
My first advice is true as well to choose well. Say you have 20 pages that you know about and Google has over here indexed 120 pages. Well the question is where are they getting all this content? What’s going on there? And what we’ve seen before is that when people switch web developers, maybe their new developer didn’t necessarily know or didn’t do as good of a job there in terms of understanding what other pages the previous web developer built. So they’ll have extra content there that’s duplicating on the new content they put up, (number one and number two) there might be links on there that go to who knows where, so that’s what we see. And this is a great indicator to kinda see how your site is doing and check the health of it.
Another thing that I can see right here, in this particular case of Store More Pay Less, is that I mentioned that you want to have unique titles for all your pages, because you want to highlight different things on your site for Google to index. When I look through, I can see (number one) on the domain: all those domains are the same and say storemorepayless.com/index 1, index 2, etc on the URL itself. I didn’t really get into this; this is more of a deeper, more technical conversation. But there is nothing to indicate what that URL is about. You know, it’s not necessarily about RV Storage, and it’s not about boat storage. We don’t know it’s just index 1, index 2, index 3, which is all very arbitrary.
The other thing that I noticed is that the titles are exactly the same. They go to different pages, but the titles are the same. So real quick I can see if I’m doing a good job of varying my content and highlighting different things on my various pages.
And then, with that, we’re going to move on from our site architecture and evaluating the site itself and talk a little bit more about local search. So again when we’re talking about local search, when I do "Self Storage Syracuse New York" it’s really talking about this section right here. So, when we’re looking at this section right here, Google about like 3 or 4 years ago, figured out that a lot of people, when they’re doing a search, they’re searching for local results. If somebody types in pizza, they’re not looking for the definition of pizza, most of the time. They’re not trying to find out the history of pizza. What they’re really trying to do is say, "Hey, I’m really hungry. I know there’s a pizza joint near me. I want to find a local pizza place." So that’s what Google did. They tried to find out what people want when they’re doing a local search result. So for example in this case, we’ll do self storage. They know I’m in Kansas City, because they’re able to look at my IP address, and they’re able to show me local results for Kansas City. So what does this mean? Well, just like Search Engine Optimization is for your site, there’s optimization for your local map listings as well. In fact, it’s sort of combined these days. They look at the strength of your website, and then they also look at the strength of your maps and combine them to determine where you’re doing to show up in that local map pack. So again, when we’re looking here, we didn’t see Store More Pay Less. In fact, if you want to know where you are in terms of map, the easiest way to do that is just look for your location and go ahead and click on just maps. And that’ll give you only the map results that Google has found for that local area. So when I look at just the map results, we ended up finding Store More Pay Less on the second page here as the E balloon here. So I’m going to go ahead and click into it, and we’re going to talk about a little bit more about the local listing.
We’re looking at this local listing, and it has pictures. I don’t know if it’s claimed or not. It’s attractive. So the first thing you want to do is claim it. So if this isn’t claimed, you want to claim it. And if you haven’t claimed your map listing, chances are that it’s floating out there on the web somewhere, and you might not even be aware of it. So the way that you find it, is again, you want to go to Google maps, and you want to search for your business address and business name, and you’ll find your Google local listing. Once you find it and you click through to look at it, they will usually have on this right-hand side, the question: “Is this your business? Manage this page.” So that’s the first thing that you want to do, if you haven’t claimed your map. You want to go here and you want to click "Manage this Page." And they’ll walk you through how to claim your listing so that nobody else can mess around with that, so that you have ownership of it. So, usually what they’ll do is they’ll either send a postcard to you with a pin code or they’ll call you with a pin code, and that way you can verify your listing with Google, and that way you can start editing the information on the page.
Now, in terms of what we’re talking about a little bit more: NAP. I really harp on NAP. It stands for: name, address, phone number. You want to make sure that’s super consistent, because this is how it is: Google has. I don’t know if you actually tried to contact Google, but they’re not good in terms of support. Usually have some form email, if you ever find a form to report a problem, they’ll send you an email maybe like 2 or 3 weeks after you submitted something, and it’ll be like from this address at email@example.com saying, "Hey, don’t reply." So they’re not very helpful in that sense. So what does that mean? It means they have all these algorithms that they put in their different ranking systems to try and account for 90-95% of everybody’s needs, so what ends up happening is there’s very little human interaction and again when you go back and think about Google, what’s their goal? Their goal is to give you good results but also very accurate results. So if you’re consistent all across the web, it’s not the same. Google is gonna find that information and is gonna find your business address with the different phone number or they’re gonna find your business address with a different business name and go, "Hey, I don’t know which one is the right name. I don’t necessarily know which one is the right phone number. Therefore, I’m not going to rank them as high." Because a whole bunch of people will call on there and the location is closed, and it’s changed, and it’s a completely different business. You’re talking to someone on the phone, and they don’t know what you’re talking about when you say Store More Pay Less. Well those people are gonna leave if they get these bad results, and they’re gonna think that they can’t trust Google results. Well they’re gonna end up leaving, and Google’s whole point is: "Hey I want to deliver consistent, quality, accurate information."
When I harp on that, what are some of the things that you can look at in terms of figuring out "Is everything right with my listing? Do I have old business names that are popping up somewhere?" Well, one of the simplest and easiest ways to do that is to go ahead and copy your phone number. In here, there’s four numbers for Store More Pay Less. Now me personally, I don’t know what they are. They could be tracking lines or they could be direct lines to other people inside the office. But one of the easiest ways to kinda check that out is to go ahead and copy that phone number and do a Google search. So when I do a Google search on that phone number, I can see those listings. Store More Pay Less in Syracuse. That’s great. All the information is consistent. And if I were to click through, I’m sure the address would be the same, and the business name would all be the same.
So, what else could possibly be causing this listing not to show up as high as it could be? Well, I’m going to go ahead and look at these other phone numbers. So I’ll go ahead and copy this phone number and go ahead and paste it in. And when I see it, this is referenced to Autumn Acres Self Storage Inc in Syracuse. Now, with the Google listing, the listing says the business name is Store More Pay Less Self Storage, but on the second phone number, when I paste that in, up comes Autumn Acres Self Storage Inc in Syracuse, New York. So when I clicked in and looked at it, and trust me here, the address is the same. The phone number is the one on the listing. But the name is different. So one of the first things that I want to do is I want to go contact all these listings that don’t have my newest business name or the right business name and get them to change that business name. If Google crawls that again, they’ll go, “Oh ok. I don’t see that discrepancy so I can rank them a little higher.”
The other thing that I briefly mentioned was reviews. So reviews are always gonna help, and Store More Pay Less, you guys do a really good job here. You guys have 24 reviews, and then the first one on here was excellent. So that’s a good job. You did a good job of engaging your customers and getting them to leave a review after they have a positive experience. Now, the other thing that we brought up before was citations. So again, when we look at this right here, this is actually a citation. It has the business name, it has the address and it has the phone number. But the citation is wrong. Generally when you look at it, the more citations that you have, it’s just more verification information about your business information, the better it is. And you want to make sure that that is as consistent as possible.
Now, moving on beyond that, the last thing that I want to cover was Open Site Explorer. So Open Site Explorer is a tool created by www.seomoz.org. And if you have time and are really interested in SEO, I would really highly recommend www.seomoz.org. They’re a great website, they have a great community, a lot of people go on there and ask questions, read about the latest trends in SEO, trends and changes. That way it helps them figure out what they can do better for the website. So if that’s something that you’re interested in, I would absolutely say, go check them out. Now, one of the tools that they built is called Open Site Explorer. When I was talking about people crawling through like Google crawling or Bing crawling, and all these search engines crawling and digging through your website and looking at the code. Well, they don’t necessarily share all the information with you. So you don’t necessarily know how you’re doing in relation to everyone else. What exactly are my numbers? What are those different things I can look at? Well, Open Site Explorer does the same thing. They crawl the web as they do it, and they try and emulate the things that Google would look for so it gives you some things that you can check out here. One of the main things to really check out with Open Site Explorer is your link profile. That’s sorta saying Website A and website B, what’s one of the big factors in determining if Website A is better than Website B. One of the big factors is links. So this will kinda help you look at your own site and your competitor.
So when I go ahead and take that www.storemorepayless.com into Open Site Explorer, and I do a search, what it will do is it will show me all the relevant information that they found on the web for that website. So in here you can kinda see your domain authority, your page authority, your linking, root domains, total link shares, Facebook likes, tweets, Google plus ones. So, that’s sorta a deeper conversation, and I’m not going to jump too deep into like domain authority and page authority. What I’m really going to talk about is your link profile. And again, there’s good links and there’s bad links. This is where you can kinda see that differentiation. So I’ve already looked here at www.storemorepayless.com, and you guys could probably do a lot better in terms of getting links to go to your website.
That’s another topic in and of itself: how do you get people to link to you? So it is a lot of work, but it will be worth it in the long run if you do it right. So when we look here, there’s just one link going to www.storemorepayless.com. Only one linking domain and only one total link. So is this link a valuable resource for them? Well that link that is coming from the other website, Website C, that leads to Website A here, their relative strength is pretty low as well. So they have a page authority of 18 and domain authority of 19. So really, there’s a lot of improvement that can be done here. And when you start building the right links, you will see the yield, and you will see the results improving in the search engine. Now again, you don’t want to scam the system, you want to make sure that you build links in the right way.
When I talk about scam the system, I’m jumping to a little bit deeper topic here as well. But again, it’s not just about the raw numbers. So you’ll have other SEO companies out there that will say, "Hey, I can get you 500 links in two months." Well, it’s not about the 500 links. It’s about building the right links. And that’s something that Google has always been combating in terms of link profiles and link building companies. Because again, they don’t just want someone to scam the system by like 800 links, and then all of a sudden, they rank above better content and stuff that people aren’t necessarily searching on. So if you have some time, also read up on the Penguin and the Panda updates. Those are some of the updates that Google to sort of combat that. They sort of penalized companies and websites that were doing things that weren’t above board such as buying a ton of links to a website. So, again, the best way to build links is to build them within your community and also go to relevant websites where it could be a mutual benefit between the two of you. You’re providing a good service or product that you find useful for whoever you’re talking to. That’s the main goal.
So with that, I’ve kinda wrapped it up. Just to review the first thing we covered was site architecture, taking a look at the code and then also some of the things that diagnose how your site is doing. The second thing that we took a look at was the maps. Just seeing, you know, what’s going on there. What things do you need to look out for? And I really harped on that NAP phenomenon, so name, address, and phone number consistency. And the last thing that we took a look at was the linkbuilding. Just kinda taking a look at what is a good link, what do you need to do to build better links, and where do you need to go from there. So with that, what I want to do is, I want to go to our Q&A section, and I know we were only able to get to one website. There’s a lot of data here, but we’re always happy to answer any questions that you may have. So if you didn’t submit your website, and you do have questions, and you want us to take a look at your website, please email us over at firstname.lastname@example.org or go ahead and give us a call, and we can set something up just to go through your website and see how you’re doing from an SEO standpoint. We’re more than happy to offer that time. We’re just another resource in case you have questions.
With that, I want to look at the questions and see hat you guys have been asking. And hopefully answer a few of those before we end this session today.
Well, it looks like we didn’t have any questions, so again, if you do have questions that you come up with later on or during the process as you’re looking at your site, you can always email us or give us a call. So again, thank you very much for spending some of your day with me. I appreciate it, and I hope we’re able to provide some value for you.