Link Building - you've probably heard this term come up in SEO discussions before, but how can it be used to help your storage facility's website? Peter Soto, one of our StorageAhead account managers, will delve into what exactly link building is, how to tell whether your incoming links are good or bad, link building strategies and predictions for how Google will factor in link building to your SEO in the future. Don't miss out - tune in on Oct 24.
Hey, good morning everybody! My name is Peter Soto, I’m an account manager here at StorageAhead. Today we’re going to be talking about Link Building 101, or “How to drive more rentals with quality links.” So, let’s just jump right into it!
So, today’s agenda…I’m just going to start a short history – a little bit of background information just to help you understand link building a little bit better and just to build a nice little foundation. There are really only two things that we need to talk about to get an idea of link building. Then, we’re going to talk about what it is – what link building actually is. And then we’re going to talk about how you do it – creating a plan, going through, figuring out what you’ve got and how to use it. What are your competitors doing? Can you get those same sorts of links? How can you do it better? During that time, I’ll also give you some actionable items, and then we’ll talk about the future of link building – specifically, how is Google going to take link building into account in the future.
Real quick, before I jump into this, just a quick disclaimer – this is just a very basic overview of link building. You can go on and on for hours and hours about different link building tactics or thoughts one way or the other, but we’re just going to give you a nice, simple foundation so that you can start link building today.
This brief history that we’re talking about – we’re going to go all the way back to the genesis of the internet. Tim Berners-Lee creates the internet in the late 80s, early 90s – 1989 the first connection is made. It’s basically just a series of interlinked computer networks. Keep that in mind – interlinked computer networks – links. They’re going to come up here in a little bit. So, you know, you wait a little while, the internet matures, people start using it. How do we search this thing? It used to be that you just had to know where you were going. Well, Larry Page publishes a paper on Page Rank. This eventually becomes Google’s first algorithm. This is the mid- to late-nineties; I think it’s 1996, specifically, when this first comes about. There were other people doing similar stuff at the time, but Larry Page’s Page Rank is just that much better than everybody else. That’s why Google – part of the reason why Google became the juggernaut that it is today and why they take up so much of the search traffic in the world or at least in the United States. Basically, a very simple view of Page Rank is going to be that it sees links as votes. It’s an algorithm that sees links as votes and helps to determine what shows up in the search engine results page (SERP).
Page Rank. Here’s a little bit of information straight from Google’s mouth: “Page Rank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites.” Okay, alright, so Page Rank – more links coming to you shows that you’re more trustworthy, more reliable. The content on your site is probably high quality. So, Link Building, you’ve just got to do it – it’s just one of those things that Google is looking at.
What is link building? They are strategies and actions meant to earn inbound links to a web page. Here’s a little bit of vocabulary for what we’re going to be talking about here. “Link Juice” – we talked about Page Rank previously. Page rank is just a part of what constitutes link juice; domain authority, basically anything that’s positive that comes through, getting those inbound links from other websites. The “SERP” is the search engine results page. That’s just basically, you know, when you use a search engine, you type in your term and hit search – it’s the page of links that comes up after that. And then, “visitors.” That’s just going to be anybody who comes into your website – anybody hitting your home page or maybe one of your tertiary pages and they’re just on the site – they get counted as a visit.
There are a couple of different types of links. First off, we’re going to talk about internal links. These are just links from one page on your website to another page on your website. They may pass a small amount of link juice – a little bit of that page rank that we were talking about earlier. They keep visitors on your site. You think of your home page, just clicking anything on your navigation bar and going to another page on your website. That’s an internal link.
Then we have outbound links. They’re from your website to another website, an outside website. They don’t bring you more link juice; they actually send link juice to whoever you’re linking to. They also send visitors away from your website.
Reciprocal links are pretty much what it sounds like – it’s when two websites link to each other. Link juice does get passed between those two websites, but it’s kind of diluted because of the fact that there’s a link going from each website to the other website. A little bit of link juice may get passed from the website that has more to the website that has less, but not very much, normally.
Inbound links are from when another website links to your website. They may pass link juice to your website and we’ll talk about a couple of situations where they won’t down the road in the webinar. For all intents and purposes, just think of those inbound links as links that pass you link juice that help you rise in the SERP, that help you get more visitors to your site and eventually lead to whatever kind of conversion you’re trying to get those visitors to take. They direct visitors from another website to your website.
Inbound links. Are all inbound links created equal? The short answer is no. They range from high quality links to harmful. I’ll show you a little bit later on how to detect harmful links. So what makes a high quality link? Well, they come from a reputable source. Think CNN.com, WhiteHouse.gov – really well known websites. Maybe university websites with the .edu ending. These are websites that really don’t need to go out and try to find links – they are websites that already have high quality information. They show up when people search terms related to them already – they’re just very trustworthy. For you guys, in self storage, high quality links are also going to be local. They’re going to be people in the city that your facility is going to be in, you know, maybe the county. State is stretching a little bit, but still good. They’re also going to be industry-specific. If there is a link coming to your website from another website, and it’s a storage-related website that’s linking to you, that link is going to have more value in Google’s eyes than a link coming from, say, a zoo, or something completely unaffiliated with your site.
How do you know if a link is harmful? It comes from a spam site. We’ve all seen these spam sites, they have really poor content, they’re just covered in ads, they’re packed with links – they’re obviously not intended for anybody to really use. They’re just there to be link farms, basically. They normally have low domain authority – I’ll show you how to check that out here in a little bit. They’ve got low quality content. For you guys in the self storage industry, they’re not really related geographically. They’re not going to be in the same industry that you’re in. I’ll leave this link here – I’m not going to go into the disavow tool at all because it’s kind of complicated. But, if you notice that you have a lot of links coming from these spammy sites, these low quality sites, Google actually has a way for you to pull them off of you so that you don’t receive any sort of penalty for having a lot of those kinds of links.
High quality links – this is just some stuff to look for. What is the domain ending on that? Is it a .gov, a .edu, a .org, a .mil? Trustworthy sites will normally have those kinds of domain endings. Like I said earlier, where does this website come from? Do they even say what city/state they’re in? Do they have any geographically modifying language on them? If they’re close to you – great, awesome! If they’re far away, uh, it might be a little suspect unless there’s some sort of national industry website, Inside Self Storage or something like that. And then they’ve got high quality content. The content on those sites is meant to be used by people and it was written with a purpose.
Low quality links – you’re going to see a lot of .com and .net. Not all .coms are bad, most of them are really good, but you don’t see a lot of spammy sites using that .gov or .edu domain ending. You see more often than not, lesser used or easier to acquire domain endings. They’re stuffed with keywords; sometimes the grammar/syntax – the way the sentences are put together – just doesn’t make sense. They’re really easy to spot.
Why would I want to link build when I can just go out and purchase links? Should I purchase links? Here at StorageAhead, we don’t really encourage link purchasing. Going to a webmaster and saying “Hey, I will give you X amount of money to link to me from your site” – that’s a big no-no. That actually violates Google’s Terms of Service. There is a difference in paying for links like I just described and then creating content, paying someone to create content, that you can use to then get links from other places. It’s good to make that distinction. People get confused sometimes and say “Oh, well, you know, I spent X amount of money on an infographic, and it got me so many links.” Yeah, that’s okay, but if you’re just going to people and offering them straight cash, it’s a little bit of a different thing. There isn’t really any sort of reciprocity, there isn’t any value being generated there. You’re just sort of giving someone money and they’re giving you a link. Google’s business is to show the most relevant search results to their customers. If people are just not creating that value and just paying for the links, that really doesn’t help Google’s mission.
If you’re going to do it, do it at your own risk. Like I said, paid links that pass Page Rank violate Google’s guidelines. If you do, there’s a way to tell if they’re “Nofollow” links. They can still generate visitors, and that’s a good thing about them. They won’t violate terms of service if they are nofollow. I’ll show you how to tell if your links are nofollow. You can just discuss with whoever you’re getting the link from whether or not they nofollow those links.
Nofollow, what is it? It’s an HTML value. Stick with me – I know this sounds like technical spaghetti, but it’s actually very simple. You go into the source code of a website, and I’ll show you here in a second. They don’t pass link juice. You go into the source code of a website and you just look for nofollow. It’s going to be a piece of code that looks like this.
Now that we know a little bit about links, good ones and bad ones…what’s the plan? There’s a question that you should ask yourself first: why should people link to you? What value are you creating to make them want to come to your website? How can you provide value? People in self storage, people who are renting self storage for the first time – maybe they don’t know what to do. Maybe they don’t know the process. That fear of the unknown is something that you can definitely look to and remedy and it will bring you links. You’ve got ideas and expertise in a field that not a whole lot of people know a lot about. You’ve also got a lot of resources that they need. You’ve got storage space, you’ve got packing supplies, and you have rental trucks and access to them. You have people that know what they are doing and have been doing it for a long time. Everybody from your CEO to your facility manager has some sort of expertise that people can pull from. You just have to figure out ways to pull that out and package it in a way that people are going to want to link to, and put it on your website. Or provide value in some other way.
Relationship building: are there local people/institutions that you can partner with? We have a lot of clients over here at StorageAhead who do a lot of outside marketing as well that brings them closer to their community, that really makes them a pillar of their community. They partner with other local institutions and sometimes those result in reciprocal link situations where they’re getting visitors and they’re high quality visitors, likely to convert – but not a whole lot of link juice is passed.
Like I was saying before, Google wants to show the most useful and relevant results. As I go through the next few slides, think about how can your website, and your business, and the things you have to offer – how can that be useful to people? How can you package it so that they will want to go to the page with that useful information on it. Relevant, in Google’s eyes, is location and industry. Like I was saying earlier, with storage, it’s such a local industry and market that you’re going to want to try to narrow down as much as you can. Try to get links from people who are in the same city as you. Always keep the consumer in mind. You can’t really tailor everything that you do to search engines, because they don’t like that. They want things to be tailored to serving customers.
The first thing to do is audit your link profile. How do you audit your link profile? Well, there are actually a lot of services out there that can help you do this. We use Open Site Explorer and I’ll show you that here in a second. Basically, you just go to Open Site Explorer. You’ll put the URL of your domain in here. This is a free service for a few times, but if you want to use it regularly, you’ll have to pay for it. For our intents and purposes, I’m just using a free account, and I’ve already done a search for a really high quality domain, CNN.com. Basically, you would put your URL in that search bar, hit search, and then Open Site Explorer is going to show you what links are coming to your site and where they’re coming from. Let’s just take a quick look. Some of these links are internal, some of them are coming from other people; you get to see the page authority and the domain authority of those sites. Here’s one from Huffington Post, another high quality site. Here’s an internal link from money.cnn.com. Here’s one from Time, another high quality site. Let’s scroll down a little bit. Here’s a nofollow link like we were talking about earlier from Wikipedia. They’re not getting any of that link juice form Wikipedia, but maybe people are coming to CNN.com from that article. So, yeah, you just look around. I know there’s one from Technorati right there, a really well known technology news outlet. So, go through, put the URL for your website in here, and see who is already linking to you. If you see that you’ve got a lot of high quality links with high domain authority, great! Something is already happening, maybe you’re already doing link building or maybe you’ve just lucked into some things. If you see a lot of domains with low domain authority linking to you – around one or very, very low in the single digits – it might be worth looking into those to see are those spam websites? How many of them are linking to me? A couple of them are okay, not a big deal. But if the majority of your link profile are low domain authority links, that can probably cause you some problems. If it’s really, really bad – to the point where Google thinks you’re trying to link farm or game the system in some way – you could end up being de-indexed for that. So go ahead and run your URL through there and see what you’ve got.
Look at which pages are getting the most links on your website. Why are they getting those? Are they resource pages? Are they moving tips? Are they lists of supplies that you have onsite? Is it your truck rental page? What are the most popular things – pages – on your website, and why. Like I said, how many links came from pages with low domain authority?
Another thing you should do is, once you’ve got a good idea of what your link profile is, you should take that tool (Open Site Explorer, HREFS.com, MajesticSEO), or whichever one you decide to use, and go through and audit your competitors’ link profiles. How do you find those? First, you search Google for searches that you want to rank for. Phrases that you think people who are looking for storage in your area are going to go to. Normally, it’s stuff like “self storage city/state” – whatever the city is, whatever state you’re in. Or “storage units in city/state” – something along those lines. A couple of searches like that will give you a good idea of who is getting ranked well in your area. Take those URLs that you find that show up for those search terms, and run them through there. See who is linking to them. Why are they linking? Are there opportunities for you to get linked on those sites as well? Do you have the same sort of content, the same sort of value that those other domains have? Just something to think about. Once you’ve identified a few of those websites that are already linking to people around you, go ahead and find the contact information for whoever runs that website and just shoot ‘em an email. Say “hey, you know, I noticed that you’re linking to this person. I also provide this service.” Make a case; give them a reason to link to you. Show them that you’re providing value and that they would do well to link to you so that more people would come to their site.
You’ve mined. You know what your competitor is doing; you know what you’re doing. What are some other ways that you can go out and link build and get people to want to link to pages on your website? The very first thing I want to talk about is just some really easy, low hanging fruit: directories and local listings. First off, they’re really easy and there are a ton of them. Some examples, you think of Local.com, Yelp, CityGrid, CitySearch, Manta – you may have heard of some of these. Basically what you do is you go to these sites and try to find if your business already has a listing on those sites. If it does, claim it. You may have to create a profile on the site, or an account of some sort, but claim that, verify it, and make sure that all of the information on it – the name, address, phone number, website – is the same as what’s on your regular website. The reason that this will help is because the big search engines – kGoogle, Bing, Yahoo! – they all look to these directories for information as to what is the correct information on the internet? If they see a lot of varying phone numbers, you know, or varying addresses – even variance in the name of the institution or business that is on these local directories – they’re not going to think that it’s very trustworthy. They’re trying to provide high quality information and if they see a lot of variance, that’s not very high quality; that’s kind of confusing, even to Google. Something I want to hit on: a lot of people don’t look to their local Chamber of Commerce or the Better Business Bureau or the website for their city or county government. Those are really easy places to get links. Sometimes local libraries will have lists of businesses – another place that you can go and get links. You just have to go out and look and see what’s out there.
Reaching out. You’ve got the ability to give discounts on things. That’s not really paying for links, it’s just incentivizing people, giving them a reason to link to you. You’ve got partnerships, too. I mean, you’re not the only business in your space and you’re not the only business in your location. Other people are looking for leads or possible customers, and it’s pretty easy to link to them if you can make a case. Incentives. Think about it like this: Storage, package supplies and rental trucks like we talked about. Are there any military bases by your facility? If so, you probably already get some traffic from those. Could you get more if you offered a discount? Sure. But how would they know about the discount? That military page I showed you earlier, the one in Washington, they weren’t getting any link juice from that site, but I’m sure they’re going to get visitors. Those sites are resources for the soldiers to provide them with what they need when they’re shipping out, when they’re coming back; be a part of that community and engage with them.
Think about colleges and universities. Like I said earlier, the .edu domain is a very, very trustworthy domain. You’re not really going to get it unless you’re a trustworthy institution. If you’ve got a facility near a college or university, you’re probably seeing some students come in and go out as the school years start and end. They need storage space, too. Same sort of thing – offer a discount, approach the university website (whoever is running that) and they probably have some sort of resources page for the students. Just pitch them! Say “Hey, look, you know, I offer this discount, give me a link on your website.” Maybe it will be a nofollow, but that’s not such a bad thing. You’re still going to get visitors from it.
National Parks. We’ve seen a few of our customers have success with this. A lot of those have a .gov domain, a very trustworthy domain ending. Those national parks have people who bring their RVs in. If you’ve got RV storage, try to set something up with that national park, they probably have a resources page, too, or some sort of partnership page. They can definitely recommend you, as well, to their customers as a place to store their RVs in the off season.
Think about retirement communities or if there are any retirement communities near you. Moving from a house to a retirement community, you’re going to have less space than you did before. Maybe those retirement communities have some sort of support page, some sort of resources page that you can get to. Look into it and approach the people who run the website and make a case for the value that you’re bringing them and their customers. Hammer something out.
Think about other businesses near you. Link building can be a really creative endeavor if you not only look at what you’ve already got, but also looking at what you can provide. Maybe it’s something that your competitors are already providing, or maybe it’s something that nobody else does yet. You guys know your business better than we do and you know the specifics better than we do. You’ve just got to get creative, look at what you’ve got, and use it.
Another thing you can do, blogging. We talked earlier about industry experts – everybody from your CEO to your facility manager. Have them blog a little bit. The blog needs to be hosted on your domain. It can be everything from the easiest, simplest information to like storage tips, or you could have your CEO write something about the state of the storage industry in your area. Maybe there is something newsworthy happening in your area. There are natural disasters that happen all over the country and we’ve seen a lot of our customers really address those as a self storage provider. Take a tornado in Oklahoma for example. If someone’s home is destroyed, or maybe they need to move out for a little while, they’re going to need a place to store their stuff. Offer a discount, become a member of the community, help the people around you. Good, altruistic acts are going to help you become a more reliable and trustworthy company, and it’s going to give news agencies and local websites a reason to link to you.
Another way to build relationships is through guest blogging articles. There are lots of industry websites out there that need content. Why shouldn’t it be content that comes from someone at your organization, you know, your CEO, your CFO – people who have expertise that other people in the industry would want to know about? Write something up, something that you really know about. Make yourself a thought leader and then get whatever institution, whatever news outlet or website that you’re pitching your content to – have them give you a link or post a link underneath the name of whoever offered it. If you do this enough, you’re going to develop a relationship with people at these institutions and they’re more likely to link to you in the future. Don’t be stingy with links, either. Also link out to people who are linking to you, engage them on social media, share and like their things. If you get a good back and forth going, sort of a “you scratch my back and I’ll scratch yours,” it can really pay dividends in the future. So, yeah. Trade/industry websites, local newspapers, any newsworthy stuff that happens there. You can normally get at least a mention there.
Anything that is unique about your business or facility. We have a couple of clients here at StorageAhead who also work with some charities, the Susan G. Komen Foundation is one of them. They have a sponsors page, people who contribute to them and they get a link from that. Speaking of sponsorships, we have a couple of clients who sponsor Little League baseball teams. Those city Little League baseball websites do have a thank you page for people who donate money or time or what have you. Those are nice, local – not industry specific – but local websites that you can get links from.
I saw recently in the news a while back – industry news – that there was a facility; I can’t remember where it was. For charity, they let people come in, people of all skill levels, and paint the units. Just the doors, sort of a little charity fundraiser. We had a client a while back who had a petting zoo nearby the facility – there was just a lot of land. That’s another way to bring in customers. Something to write about, something to get people to link to. Animals, children, cute things! Write about that. Put it on the blog, someone will pick it up. You’ve just got to find the person that wants to talk about that and pitch it to them. Same thing – we had another client who had an orchard nearby that would let people come and pick apples for free if they had rented a storage unit. That is unique, interesting stuff about facilities that you wouldn’t normally think of. I’m sure that you guys have something like that.
Pros and Cons. Pros: Link building is going to help you rise in the SERPs. If you get good, high quality links, you’re going to move up. Just be on the lookout for some of those harmful, spammy links. Too many of those are going to hurt you. They’re going to help drive more visitors to your website and eventually that is going to lead to more conversions, more rentals, whatever action you’re trying to get those consumers to take. It’s going to help build your brand. If you’re writing on your blog and providing information of value to the people in your community; if you’re engaging with other businesses in your location through social media, your website, what have you. They’re going to get to know you more and you’re going to become more top of mind. Those relationships, like I said earlier, will pay dividends down the road.
Cons. It’s really expensive. There are lots of firms out there that specialize in link building, but they charge top dollar for it and that is because it is really time consuming and really difficult. Sometimes it’s hard to get ahold of the person who runs the website that you’re trying to get a link from. There are just tons of things that could come up and if you’re a link building company, you’re going to take on that responsibility, and that responsibility is going to cost money.
The future of link building. How is Google going to see links in the future? Page rank was the very first algorithm and it’s stuck with them through their inception. It’s changed a whole lot, but it’s not going away. Link building is not going away. The importance of links may change, but they’re never going to be phased out completely, at least from what we can tell right now. What does that mean for you? It means that you just have to provide value to the people who are searching for information in your space. Make those relationships count. Social factors are going to become more important. We’ve already seen it. A lot of our clients who are more active on social media – Twitter, Facebook, what have you – Google sees those social signals going out and if you’re engaging with your audience, Google is going to see that as a more trustworthy website.
That’s basically it! Hopefully I didn’t go into anything too in depth. I just wanted to give you guys a nice, brief overview of what link building is and a couple of strategies for doing it. Let’s see if anybody has any questions! Okay, we’ve got a question that came in.
Q: What about YouTube and how can it help?
A: YouTube. It’s nice to think about video, first off. There are not a whole lot of storage facilities and companies doing video out there. YouTube is not the first site that I would think of. I would think of a third-party hosting company. This actually getting into some sort of advanced stuff, but we’ll talk about it since it got asked. I wouldn’t use YouTube to host my videos. I would use a company like Wistia. They’re somebody that we’ve used in the past and they actually have a really good setup for using video for SEO. The problem with YouTube is that if you host your videos there, those views and the signals that Google is going to see from people that are watching that video are going to go to your actual YouTube account, and not to the domain that the video was originally on. Hosting through a site like Wistia will make sure that link juice, the nice things that Google sees that makes you rank higher will go to your website rather than to your YouTube account. Video is very important and you can also use it in your local listings, too. That’s another avenue that will help you with video. Not a whole lot of local listings have video on them, especially in the storage industry. If you can just come up with even really simple, thirty-second iPhone video of “here’s our unit that’s on special this month, it’s a 10x10, it costs this much, here’s a short video of it.” You can even have your managers do that, it’s really simple. YouTube is a nice little social platform, but there are better ones out there for what you’re trying to do if you’re trying to get the rank of your website up. Definitely use a third-party one like Wistia.
Q: How much should you pay for link building?
A: That’s kind of a tricky question, because, I mean, you get what you pay for. But you also have to be aware that there are some people out there who just don’t do it very well and charge a lot. Don’t get taken in by $50 link building plans. A lot of link builders out there are going to rely on content and content is normally expensive to produce. You can go out and get a lot of low quality, spammy links for a little amount of money, or you can take the time to work with somebody who is going to really understand your industry, really understand what you’re going after, and create content that is going to bring you the kind of links that will help you rank locally, geographically, and in your industry. Creating content like that can take thousands of dollars, but you’re going to get high quality links from it. It’s just sort of a buyer beware thing. Be really wary of cheap, but also be wary of expensive. Ask them what they’re doing and really grill them about their plan. Keep an eye on your visitors and some good metrics for seeing if link building is working for you. Take note of how many visitors you were getting before link building happened. These efforts taken by whatever company you hired. How about conversions? What is your conversion rate on whatever you are trying to do? For example, did your rentals go up afterwards? Is the type of link building that they are doing bringing in people who are interested in renting self storage? What was your domain authority or page rank beforehand? Run your site through Open Site Explorer or one of those services that I listed earlier. Did you see an increase? What was your position on the SERP before and after?
Q: For an SEO plan, how important is link building compared to other factors such as keywords, PPC, and other SERP factors?
A: It’s important to remember that there are more than 200 different factors that Google looks at in their algorithms to rank websites. Link building is just one of those. You can really cut down into link building in a lot of different subcategories of what’s happening when you’re building links. With keywords, I assume you mean the content on your website. Content is always going to be king. That’s going to be the thing that people are linking to anyway. Having well-optimized, keyword-rich content is going to be nice, but the thing you should be striving for is having content that helps the people who are coming to your website. We see that the cost per lead is very high with PPC in the self storage industry. We kind of discourage PPC a little bit, just because there are other, better avenues that you could spend your money on, like link building. However many hundreds or thousands of dollars – in some cases, I’ve seen tens of thousands of dollars spent on link building – you could take that money that goes to PPC, and PPC is going to be, you know, sometimes they’re going to be mis-clicks, sometimes those people aren’t going to convert. As soon as you stop spending, those links are gone, those impressions, the number of times that people see your name out there – they’re just gone. With link building, the money that you spend will stay somewhat down the road. You’re going to have the initial boost from the link, and as time goes on, maybe the boost that you see will lessen a little bit, but it’s still always going to be there. Whereas with PPC, once you cut it off, it’s cut off and it’s gone, that’s the end of it. You’ve got to sort of do a cost/benefit analysis. Is the money that you’re spending on PPC worth the rentals that you’re getting? Or do you think you could just try it for a little while, diverting that money somewhere else and just giving link building a shot?
Q: When you’re blogging and you want to link to another site, do you just paste the website into the blog? A: You could do that, and that would just pass that link juice. Just make sure that whatever platform you’re on is not setting those links on your blog to nofollow. Even more importantly, if you want to be really nice about it, and you’re kind of an advanced user, you can take that link and put it in some anchor text. Anchor text is basically just the words in some copy that you set to be a hyperlink. If you set it to something that is specific to that company, has the word storage, or whatever industry that they’re in, that can be a nice thing to do and is another factor that Google looks at. Either way is fine, just pasting it in there is good or putting it on some anchor text.
I’m being told that that is actually going to be our last question. Thank you guys for joining me! I had a lot of fun doing this. Maybe we’ll catch up later sometime and I’ll go into some more advanced link building tactics. I hope you guys enjoyed yourselves and I hope you’re having a good day. Thank you all for showing up, it’s been good!