This post was originally written by Lesley Latham.

I have had more and more storage facility owners ask me about local search and local SEO. In a world where nearly everyone turns to the internet for solutions, local search has become extremely important…and difficult. Websites pull information from each other. Even the almighty Google uses other websites’ information in its database of Google Places listings.

The problem arises when your facility information is incorrect, specifically your name, address, and phone number (NAP). Websites judge your listing on their site by the accuracy of your listing on other sites. For example, pulls information from and Your facility number on is 888-444-6666. Your facility number on is 888-444-6665. Because your number is inconsistent, your listing on is moved to the bottom of the search results page.

It is extremely important to make sure your business’ NAP is correct across the web. Of course, it is difficult to know everywhere your business is listed, but most of the time the listing is easily corrected once found. Most sites allow you to claim or verify your listing once you create an account. Then you can easily modify any incorrect information.

Here are a few steps you can take to manage your NAP and local search present/local SEO:

  1. Establish your official NAP and make sure that all of your employees are aware of the changes.

  2. Keep your eye out for places where your business is listed when you are browsing the web. Ask your employees to do the same and notify you when they find a listing.

  3. Claim or verify your listings in as many places as possible. If you are not able to do this, hire somebody or delegate the task to another employee.

  4. Read SEO and local search/local SEO blogs to keep up-to-date with information concerning local listings.

  5. Attend SEO and SEM conferences.

With these steps and some time, you should be able to manage the majority of your local listings across the World Wide Web.