How to Design the Perfect Business Card
Andrea Hewitt |January 09, 2014
Business cards are a great way to get new renters to your business and fill up those empty storage units. They allow you to really capitalize on word-of-mouth marketing and cost-effective advertising by putting the card in people’s hands. But if your business card isn’t aesthetically pleasing or doesn’t include all the necessary information, it might turn off potential clients. Use these tips to design the perfect business card:
Include the essentials.
You can get really creative with your business card but don’t forget to include the information that will actually get you new business. Make sure to put your name, title, website, phone number, email, fax number, address and company name. Start with the basics, and then you can get more creative from there.
Design it well.
Figure out what art you want to use, whether it is your logo or a photo, and make sure it’s the biggest element on the card. For the essential information you need to include, just use one or two fonts from the same family and make sure they are both readable and professional. Don’t use Comic Sans. If you’re going to use colors, don’t use more than two.
Make it memorable.
If your business card is unique and at the forefront of people’s minds, the chances are clients will be sharing it with their friends. Think of an idea that’s out of the box. You don’t need to reinvent the wheel here. Search around the Internet and even through your wallet for business cards that you like or are different than what everyone else is doing. But don’t go over the top. You still want something that will fit in people’s wallets so they can carry it around with them. If people remember your business card, they’ll be more likely to remember your business and encourage their friends and family to store with you.
Pick the paper.
If you decide to go with a paper business card, there are several different kinds of card stock to choose from. The paperweight usually ranges from 80 to 110 pounds. The heavier it is, the more rigid the card will be and the lower paperweights will result in a more flimsy card. There are four different types of card stock: matte, glossy, photo and textured.
Matte is frequently used for business cards and has a smooth, non-shiny finish.
Glossy has a shiny finish and is best for bright colors.
Photo card stock gives a photo quality finish to cards and is regularly used for actors, models and real estate agents.
Textured card stock has a pattern pressed into it so your card would have a tactile difference compared to cards using the other stocks.
Remember that all of these different factors will decide the cost of your card. Once you’ve decided what stock you want to use, you have to find a site to print your business cards, which is easy because there are so many that you can find through a quick Google search.
Once you’ve designed your business cards, make sure you utilize them. Always carry them with you in a card case so they don’t get bent or dirty. Whenever you hand them out to someone, give them two so they can share one with someone else. And make sure you include the card in any correspondence you send. They can be a great way to drum up business, so start designing and using business cards today.