Interested in Google's latest updates and how they affect your self storage business? We've got you covered. Google had two overlapping releases recently: The June 2019 core search algorithm update and the site diversity launch. Google's core algorithm updates are done on a regular basis throughout the year and impact how search results are ranked and listed on Google. While some updates are for specific improvements, most of the time the updates are very broad with nothing specific mentioned.

Here is what Google tweeted to announce the June 2019 core update:


Core algorithm changes are released to improve search results, which means that updates can cause movement in search rankings. Although it may seem like a cause for concern, a shift in ranking doesn’t mean that anything is wrong with your website or that your pages are being penalized. In fact, with every update, Google references back to their advice given in March 2018 when asked if there is any way to “fix” your site or pages if there is a drop in ranking.

Here is what Google tweeted in March 2018 regarding releases:


Along with the June 2019 core update, Google also released its site diversity update. The site diversity update was targeted to improve domain diversity in the search results. Now, instead of the same domain dominating the top results by being shown several times, Google says they are not going to show more than two results from the same domain in the top results. However, Google has stated that it in some cases that it will show more than two results when they are relevant.

Here is what Google tweeted about the site diversity update:


As we know, rankings are bound to fluctuate with every Google algorithm update. You may have already noticed a change in ranking since these last updates, and that is to be expected. However, as frustrating as it is, don’t jump into action by changing everything on your website trying to “fix” something that isn’t an issue.

"As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded. There’s no “fix” for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages." Google Search liaison

FAQs

How could Google’s Site Diversity update benefit me?

Before the update, larger websites with greater domain authority were being shown several times in the top results, which didn’t give the smaller websites much of a chance to be seen in search results. Now, we should start seeing no more than two listings with the same domain name in Google’s search results, which means there will be more of a variety of domains shown regardless of the size of the website.

I was on the first page of search results, now I’m on the second page. How do I fix this?

As Google has stated, there is nothing to “fix”. There is nothing wrong with your pages or your website in general. Trying to fix something that isn’t broken could lead to you ultimately dropping in search results. Over time, your content may rise and return to the previous rank.

If my rankings go down, should I assume that it is due to a Google core algorithm update?

Not necessarily. This site diversity update directly impacted rankings by updating how sites are listed in the search results, so ranking changes are expected. However, Google releases core algorithm updates frequently throughout the year, and even though every update could slightly impact ranking, it shouldn’t be significant or permanent.

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