Cross-Promotion: The New Frontier for Self Storage Marketing
This blog post was originally written by Mia Iverson.
Getting your brand name out there is never an easy feat. Yes, there’s social networking sites, search engine optimization, and the credibility of your customer service and website, but what really engages consumers is your interaction with them.
Take Southwest Airlines, for example. Voted continually as a top ranked company across the board – accolades including favorite domestic airline, MSN’s “Top 10 Companies that Treat you Right,” No. 1 ranking in many areas on Zagat’s website, and placing fourth in Fortune’s “World’s Most Admired Company” – you can’t help but wonder what they’re doing right.
While I was perusing the twittersphere, I stumbled upon a tweet SWA had put out about how they partnered with The Container Store to bring their very own “Organized Travel Experts” to airports within the SWA system.
What a great cross-promotional idea that was. And what makes it work is that both partners were compatible within the industry. Southwest is all about luggage and The Container Store (an organized living destination) is all about organized travel.
How can this transfer over to the self storage industry? Easy. If you’d like to do something similar, pair up with a local professional organizer and host a workshop for renters on how to effectively organize their unit and store their items. Check out the National Association of Professional Organizers. On the NAPO website, you can search by zip code and contact a professional organizer near you.
You can also think of other ways to cross-promote yourself. Sponsor a school’s garage sale, perhaps, or host a community charity event. Demonstrate to renters the different types of storage box methods available to them (i.e. plastic vs. cardboard), or educate them on the effects weather damage can have on their belongings.
Have you already down a cross-promotional event? Sound off with suggestions below!