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Self Storage Industry Blog

10 Questions to Ask Before Hiring an SEO “Expert” for Self Storage Marketing

Sara Heins |23 Jun 2012

Before engaging in any discussion with a search engine optimization (SEO) vendor, it’s wise to do a bit of reconnaissance. A few observations and analytical snapshots will tell you if a company is worth talking to. Google them. Bing them. Study their website design, code, keywords, links, anchor text, flexibility and optimization.


Cross-Promotion: The New Frontier for Self Storage Marketing

Kendra Bozarth |23 Jun 2012

Cross-promotion is an effective way to market your self storage facility. Team up with an industry-related business in your community, and increase your market presence.


Customer Reviews and Self Storage: The Good, The Bad, and The Ugly

Sara Heins |20 Jan 2012

Customer reviews carry more weight than your self storage website. Hard to believe, but that’s what new research is telling us: That online reviews and customer input may have a greater impact on the reputation of a small local business than its own web pages.The reason?  Peer trust outweighs people’s faith in business.


A Lesson to be Learned from Kodak

Sara Heins |12 Jan 2012

The news that Eastman Kodak would be filing for Chapter 11 bankruptcy in the coming months made me sit back and think. Not only would this be another tragic end for the inventor of Kodak Films, but how could such a powerhouse crash so prematurely? After all, they were once the dominating force when it came to film prints and even led the way for digital photography in the early 2000s. But their downfall began when they didn’t anticipate and recognize new consumer trends; they failed to react with the new information in hand. They failed to adapt to the changing market even though they knew it was inevitable. So how could this have happened with such a juggernaut?


How to Make Sure Your Web Presence Reaches the Hipster Masses

Sara Heins |03 Jan 2012

What’s the worst attitude you can have about your web presence? Listen up, you hipster whiners who like your websites all pretty and user-interfacey. It’s time for you to meet Don Chernoff, the man behind a sweet little suitcase called SkyRoll.

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