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A Lesson to be Learned from Kodak

Sara Heins |12 Jan 2012

The news that Eastman Kodak would be filing for Chapter 11 bankruptcy in the coming months made me sit back and think. Not only would this be another tragic end for the inventor of Kodak Films, but how could such a powerhouse crash so prematurely? After all, they were once the dominating force when it came to film prints and even led the way for digital photography in the early 2000s. But their downfall began when they didn’t anticipate and recognize new consumer trends; they failed to react with the new information in hand. They failed to adapt to the changing market even though they knew it was inevitable. So how could this have happened with such a juggernaut?


How to Make Sure Your Web Presence Reaches the Hipster Masses

Sara Heins |03 Jan 2012

What’s the worst attitude you can have about your web presence? Listen up, you hipster whiners who like your websites all pretty and user-interfacey. It’s time for you to meet Don Chernoff, the man behind a sweet little suitcase called SkyRoll.


Tweet Toolbox: How Ten Simple Tools Make Twitter Work for Me (Part 2 of 2)

Sara Heins |20 Dec 2011

If you manage one account – socializing on behalf of your company or your personal brand – Twitter itself is probably an adequate application for the job. It’s fun and user-friendly. For tweeting on-the-go, you can download the Twitter app for your Smartphone. (As of this writing, running the redesigned Twitter website from your iPhone is a pain in the arse.)


Tweet Toolbox: How Ten Simple Tools Make Twitter Work for Me (Part 1 of 2)

Sara Heins |20 Dec 2011

Twitter’s rapid growth is showing no signs of slowing. Even though the social network seems like a communications tool built just for oddly obsessed foodies and short attention span narcissists, it plays host to more than 300 million accounts today and is growing at a rate of close to three-quarters of a million accounts daily. Yep, 10 more accounts are signed up every second. We can’t all be loonies, can we?


The Battle for Web Visibility: Google Maps

Sara Heins |18 Dec 2011

When Steve Chaires received his local yellow pages book recently, he was mad. But his anger was tempered by the realization that what he was so upset about probably didn’t matter all that much.Chaires, who owns Advanced Moving and Storing in Tallahassee, Fla., looked up his listing to discover that the print was too small for him to read.

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