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Self Storage Industry Blog

SEO is out, BSO is in! See the Future of Self Storage Marketing

Sara Heins |01 Apr 2011

Sure, our specialties are sweet web design and search optimization for the niche market. But we’re always brainstorming new ways for our clients to fill their storage units. We strive to be diverse and flexible, so we can help our clients lure customers in off the streets—customers who don’t just rely on Google and 3G phones to find local space, but also rely on their noses.

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Self Storage Customer Reviews: the Good, the Bad, and the Ugly

Sara Heins |14 Mar 2011

After four days of little sleep and much learning about SEO, SEM, and everything in between at SMX West in San Jose (a search marketing conference), I feel like I just went back to college. I was happy that there was no final exam, but I am going to treat this blog post as my final anyway. Feel free grade the usefulness of my post.

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Why Web Visibility is Critical to Self Storage Success

Sara Heins |01 Mar 2011

StorageFront recently ran a sales experiment on our better performing Basic (unpaid) listings. The results stunned virtually everyone in our office. Chris Klein and Marc Smith spoke with several of the operators in our database who responded that they don’t have Internet access. Not only that, but they don’t even have a web page or so much as an online phone book listing!

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Calculating Your Social Media Return on Investment (ROI)

Sara Heins |27 Feb 2011

You’ve been hearing that you need to increase your social media presence by signing your facility(ies) up for Facebook and Twitter. You’ve even attempted to start a blog. But at what expense? How can you accurately measure your return on investment, affectionately known as ROI.

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The Search Shift Part 4: Online Brand Equity (What People Trust)

Sara Heins |23 Nov 2010

Once upon a time, the Internet was the Great Level Playing Field of Commerce. Businesses large/known and small/unknown could compete for the same online visitors without spending seven figures on marketing. Those days are long gone.

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