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Self Storage Industry Blog

Calculating Your Social Media Return on Investment (ROI)

Sara Heins |27 Feb 2011

You’ve been hearing that you need to increase your social media presence by signing your facility(ies) up for Facebook and Twitter. You’ve even attempted to start a blog. But at what expense? How can you accurately measure your return on investment, affectionately known as ROI.

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The Search Shift Part 4: Online Brand Equity (What People Trust)

Sara Heins |23 Nov 2010

Once upon a time, the Internet was the Great Level Playing Field of Commerce. Businesses large/known and small/unknown could compete for the same online visitors without spending seven figures on marketing. Those days are long gone.

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The Search Shift Part 3: Browsing Behavior (What People Are Looking At)

Sara Heins |23 Nov 2010

In the world of SEO, you’ll probably  be hearing the word “clickstream” more and more. A clickstream, or “search funnel” as some marketers call it, is a record of what a web user clicks while browsing online. In theory, every web page requested in a clickstream will generate a signal, giving Google insight into what users prefer to see.

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The Search Shift Part 2: Social Signals (What people are talking about)

Sara Heins |23 Nov 2010

Social-based signals can be highly valuable to Google because they serve as pointers from human users who, in previous search generations, couldn’t “vote” for content with emotion and commendation. With the inclusion of social signals, Google will take what people like or share into consideration. Your friends – as opposed to brainless bots – will actually influence what you see online.

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The Search Shift Part 1: How Google Will Assess Websites in the Future

Sara Heins |23 Nov 2010

In last month’s article, we explained how a website’s position in Google results is largely determined by what other sites are saying about it—particularly in links. Indeed, we wrote that inbound links to your self storage site from other reputable, related websites may determine up to three-quarters’ worth of your Google rank.

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