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Self Storage Industry Blog

Twitter for Self Storage Operators & Movers, Part 4: What’s Your Story?

Sara Heins |23 Apr 2011

At StorageFront, we’re in the business of web marketing for self storage. Before starting this company I spent 15 years marketing businesses in a bunch of different industries. I love marketing like hippies love hemp. So you can imagine my unease when I hear operators in this industry say, “Brand doesn’t really factor into a renter’s decision unless you’re a national chain, like Public Storage or Extra Space. Just throw a logo together and write something about me.”

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Twitter for Self Storage Operators & Movers, Part 3: Building a Following

Sara Heins |23 Apr 2011

Let’s start off Part 3 in this series with the wise words of marketing guru Seth Godin. Godin writes endlessly about breaking out of traditional marketing’s broadcast-box and finding new ways to effectively engage customers.

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Twitter for Self Storage Operators & Movers, Part 2: Getting Started

Sara Heins |23 Apr 2011

It’s interesting to note that many companies choose to glue a human face onto their corporate tweets. They assign one person to actively monitor, participate in and engage others on Twitter throughout the day. Some of these corporate profiles even show “Who’s Tweeting” information via custom-designed art and avatar (that little image that shows up next to all of your messages).

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Twitter for Self Storage Operators & Movers, Part 1: Why I Love Twitter

Sara Heins |23 Apr 2011

I am addicted to Twitter. So addicted, in fact, that the marketing team here at StorageAhead openly teases about my attentiveness to tweets (just take a look at CJ’s StorageFront news release.

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Local Search: The Key to Web Success for Self Storage

Sara Heins |18 Apr 2011

It seems like old news that more than 80 percent of North American consumers go online to check out potential purchases, competitive pricing, consumer ratings and other factors before they spend. Nowadays it just makes sense; if a person has a computer or mobile phone, why look anywhere else? The Internet can serve up timely, inclusive information and word-of-mouth guidance almost instantly.

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