Resources and Ideas for Your Storage Facility



Self Storage Industry Blog

Self Storage Mad Hatters: Black Hat, White Hat, and the Dangers of Buying Links for SEO

Sara Heins |24 Apr 2011

Black hat tactics are originally conjured up by clever hackers who figure out how to game a search engine’s system. Then, SEO “specialists” around the world quickly catch on and trace the hackers’ steps in droves. To-date, more than a dozen black hat tactics have come to light.

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Twitter for Self Storage Operators & Movers, Part 6: Tweeters & Tools

Sara Heins |23 Apr 2011

Here it is, my friends: The final chapter on using Twitter for self storage & movers’ marketing. I hope this section serves you well as a quick reference guide while you become more strategic with your tweets. Here’s what’s covered:  Tweet Key ,  Twitter Goodies ,  Accessory Sites , and  Industry Tweeters .

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Twitter for Self Storage Operators & Movers, Part 5: How to Tweet

Sara Heins |23 Apr 2011

Lots of different people use Twitter in lots of different ways, and the medium is still evolving. Anyway, it’s not about marketing so much as connecting. Twitter gives people the opportunity to converse, to know and like each other, to build trust—quickly and succinctly. So let’s get started… What should you tweet?

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Twitter for Self Storage Operators & Movers, Part 4: What’s Your Story?

Sara Heins |23 Apr 2011

At StorageFront, we’re in the business of web marketing for self storage. Before starting this company I spent 15 years marketing businesses in a bunch of different industries. I love marketing like hippies love hemp. So you can imagine my unease when I hear operators in this industry say, “Brand doesn’t really factor into a renter’s decision unless you’re a national chain, like Public Storage or Extra Space. Just throw a logo together and write something about me.”

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Twitter for Self Storage Operators & Movers, Part 3: Building a Following

Sara Heins |23 Apr 2011

Let’s start off Part 3 in this series with the wise words of marketing guru Seth Godin. Godin writes endlessly about breaking out of traditional marketing’s broadcast-box and finding new ways to effectively engage customers.

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