Resources and Ideas for Your Storage Facility

Self Storage Industry Blog

The Search Shift Part 2: Social Signals (What people are talking about)

Sara Heins |23 Nov 2010

Social-based signals can be highly valuable to Google because they serve as pointers from human users who, in previous search generations, couldn’t “vote” for content with emotion and commendation. With the inclusion of social signals, Google will take what people like or share into consideration. Your friends – as opposed to brainless bots – will actually influence what you see online.

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The Search Shift Part 1: How Google Will Assess Websites in the Future

Sara Heins |23 Nov 2010

In last month’s article, we explained how a website’s position in Google results is largely determined by what other sites are saying about it—particularly in links. Indeed, we wrote that inbound links to your self storage site from other reputable, related websites may determine up to three-quarters’ worth of your Google rank.

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Set Up Your Local Listings (Google, Yelp, CitySearch, MerchantCircle)

Sara Heins |16 Oct 2010

Don’t know a lot about local listings? You are not alone. The web’s local marketing landscape is rapidly changing, what with search engine and listing giants like Google, Bing and Yelp all vying for local ad dollars. In the midst of all that evolution, it can be difficult to figure out where, what and how to market your business effectively.

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