Resources and Ideas for Your Storage Facility

Self Storage Industry Blog

The Battle for Web Visibility: Google Maps

Sara Heins |18 Dec 2011

When Steve Chaires received his local yellow pages book recently, he was mad. But his anger was tempered by the realization that what he was so upset about probably didn’t matter all that much.Chaires, who owns Advanced Moving and Storing in Tallahassee, Fla., looked up his listing to discover that the print was too small for him to read.

READ MORE

Google+ Pages for Business Yield Search Advantages

Sara Heins |22 Nov 2011

Google+ opened up a new service for businesses and brands, Google+ Pages, last week. Many businesses tried to set up G+ pages when the network launched in July and had their Pages deleted (Google was only allowing personal accounts), so there’s clearly a business marketing interest in the networking platform. But if you’re not ESPN or The New York Times, what’s the advantage of being on Google+? Will you just get lost in the shuffle?

READ MORE

Why (and how) Location-Based Services Should be Utilized in Self Storage

Sara Heins |25 Sep 2011

Google Places, Yahoo Local, Foursquare, Groupon. We all hear these words. And while many owners and managers don’t understand what they are and how they can be utilized, it doesn’t mean they should be ignored. Location-based services, come in many different shapes and sizes.

READ MORE

Q & A with Online Hispanic Marketing Expert Carla Briceno

Sara Heins |19 Aug 2011

When I started researching for my story about marketing to Hispanics online for Inside Self Storage Magazine, I quickly figured out the foremost authority on the subject was Carla Briceno.

READ MORE

The Magic* of SEO

Sara Heins |03 Aug 2011

The other day it was quitting time at work and a couple of us gathered around a computer monitor, talking about the new fall television shows, and wanting to check out one of J.J. Abrams’ newest creations: Alcatraz. Unsatisfied with my coworker’s search terms in Google to bring about the proper sneak peek video I had already seen, I took over his computer and typed in a few keywords that I knew would get me the results I wanted. I was right, but was surprised by the fact that my own blog showed up fourth in organic results.

READ MORE