Resources and Ideas for Your Storage Facility

Self Storage Industry Blog

An In-Depth Guide in Adding Video to Your SEO Strategy

Sara Heins |20 Dec 2012

Previously, we discussed the value of video in terms of SEO, but now we want to show you how to go about adding this aspect to your SEO strategy.

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I’m Dreaming of Localized SEO, Increased Leads, and a White Christmas [VIDEO]

Sara Heins |17 Dec 2012

If Santa were dedicated to the self storage industry, he would probably deliver lots of hygienic, paying renters to facilities all over the world. Alas, that kind of haul would require an army of elves with ever-evolving proficiency in SEO—a learning curve that’s more exhausting than knowing the latest in extreme graphic chipset processors.

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The 7 Deadly Sins of Linkbuilding (and Why You Should Avoid Them)

Tom Cox |17 Dec 2012

Linkbuilding is an efficient form of web marketing, but these seven black hat tricks will penalize your efforts and lower your ranking on search engines.

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Looking for a Boost in Search Engine Visibility? Add Video to Your SEO Strategy

Sara Heins |17 Oct 2012

Many people don’t realize this, but YouTube has recently become the second-largest search engine behind Google, which coincidentally owns YouTube. This has given rise to a duality in video search. Since engines also include videos in search engine results pages (SERPs), chances are quite good a video uploaded to YouTube will also show up in Google search results, as part of a “blended search.” Blended search is the practice in which search engines display videos, images, news stories, maps, and other types of results alongside their standard search results, and it has become increasingly common on major search engines.

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Are you a Click Crook? Offensive Clicking Harms Everybody

Sara Heins |22 Aug 2012

Are you one of the nearly 70% of self storage operators who markets on the web? If so, odds are you’re spending some of your marketing budget on pay-per-click (PPC) ads—managed either by you or by a service provider like StorageFront.

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