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Self Storage Industry Blog

The 7 Deadly Sins of Linkbuilding (and Why You Should Avoid Them)

December 17, 2012 | Tom Cox

Linkbuilding is an efficient form of web marketing, but these seven black hat tricks will penalize your efforts and lower your ranking on search engines.

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Looking for a Boost in Search Engine Visibility? Add Video to Your SEO Strategy

October 17, 2012 | Sara Heins

Many people don’t realize this, but YouTube has recently become the second-largest search engine behind Google, which coincidentally owns YouTube. This has given rise to a duality in video search. Since engines also include videos in search engine results pages (SERPs), chances are quite good a video uploaded to YouTube will also show up in Google search results, as part of a “blended search.” Blended search is the practice in which search engines display videos, images, news stories, maps, and other types of results alongside their standard search results, and it has become increasingly common on major search engines.

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Are you a Click Crook? Offensive Clicking Harms Everybody

August 22, 2012 | Sara Heins

Are you one of the nearly 70% of self storage operators who markets on the web? If so, odds are you’re spending some of your marketing budget on pay-per-click (PPC) ads—managed either by you or by a service provider like StorageFront.

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Self Storage Can be Twitter Savvy Too

August 05, 2012 | Sara Heins

Ever think of twitter as a capacity to communicate directly with renters and secure their unit through social media? While there’s no way to track such leads like you can through StorageFront.com, Twitter is a reasonable and amiable way to reach out to customers and take care of their storage unit needs.

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Google Search Changes Make Google+ Pages More Relevant

July 17, 2012 | Sara Heins

So what’s the point in having a Google+ page for your self storage business if the search terms that you’re battling for don’t show up in Search Plus Your World? For one thing, the more places you’re found, the better.

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