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Self Storage Industry Blog

Using Analytics to Measure the Success of Your Self Storage Marketing Campaign

February 28, 2014 | Tim Schlee

The most important part of any marketing campaign is the analysis after it’s over. Was it successful? Did it produce an increase in leads and rentals for your storage facility? If you can’t answer these questions, then you can’t know whether your campaign was worth the money.

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How To Run Your Self Storage Social Media in 30 Minutes a Week

February 19, 2014 | Andrea Hewitt

If you aren’t using social media as a marking tool, you’re missing the boat. Maybe you’re worried that running a social media page properly is going to eat up a lot of your time.

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New Trends Hit Self Storage Lien Laws

February 13, 2014 | Andrea Hewitt

The biggest trend is allowing facility owners and managers to send out lien notices via email. In 2013 alone, 10 states altered the wording of their laws to allow for this new way of delivering legal notices: Arkansas, Connecticut, Florida, Georgia, Maryland, Nevada, North Carolina, New Jersey, Oregon and Utah.

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Storage by the Bin: A New Business Model for Self Storage

February 06, 2014 | Tim Schlee

The self storage industry first made an impression in the early 1970s, but in the intervening decades it’s remained largely unchanged. The basic platform of providing an individual unit to each customer in a facility overseen by a small staff has been almost universally the leading business model. Recently, however, a few startups have begun to reshape the very definition of storage by taking control of all the steps in the process, from moving in to retrieval.

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How to Throw An Open House at your Storage Facility

January 23, 2014 | Andrea Hewitt

Marketing is a crucial tool to keep your self storage business afloat. There are a plethora of marketing tactics that many businesses utilize including building a website, running social media accounts and creating advertisements. Get ahead of the competition in your area by thinking outside the marketing box and throwing an open house.

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