Self Storage Industry Blog

PR and crisis management: A comprehensive guide for managers

Amy Daniels |24 Mar 2016

Ever feel like your facility's reputation isn't in your control? By taking a proactive approach to PR, you can do your part to keep good favor in the eyes of the public and your target market, no matter what’s going on in your community. Here’s how.


Employing grassroots marketing strategies at your storage facility

Erich Noack |19 Jan 2016

Building success in the ever-changing environment of marketing and promotion can be an overwhelming task. But by keeping some basic rules in mind, you’ll soon see a boost in both your market share and your income.


How to Refresh Your Company Culture Before the New Year

Amy Daniels |16 Dec 2015

As the year comes to an end, many people take this time to examine their trials and triumphs of 2015 and start making goals for 2016. Now is the perfect time to do the same with your self storage team!


How to Actually Get Noticed with Fantastic Press Releases

Amy Daniels |05 Nov 2015

Blogging is a great way to gain exposure. Another great strategy to add into the mix is getting your facility covered in local news outlets. Taking matters into your own hands means you won’t have to wait for a journalist to approach you out of the blue. If you’re ready to get your company noticed, press releases can make it happen.


New to Blogging? Content Marketers Love These Free Tools

Amy Daniels |09 Oct 2015

The three most common challenges content marketers report are producing enough content, producing the kind of content that engages, and producing a variety of content. Learn about some of the most helpful and recommended blogging resources out there.


Want Your Leads to Say 'Yes' to Your Business? Focus on Convenience

Amy Daniels |30 Sep 2014

Your customer wants to find all the information he can, and he wants to find it right now. Your ability to meet this need measures your facility’s level of convenience. Read on to learn the steps you can take.


What's Missing from Your Boat & RV Marketing?

Amy Daniels |10 Jul 2014

Think about how you stand out from local RV and boat storage facilities. If a potential customer called you right now and asked why he should choose you, what would you say?


Does America Care if "Storage Wars" is Fake?

Kendra Bozarth |28 Mar 2013

So "Storage Wars" is (allegedly) a little staged. Does the public really care about the truth? No way.


Sustainable Storage Inspiration from Starbucks

Sara Heins |27 Mar 2013

Storage facilities might take a page from Starbucks' book when it comes to sustainable building. This recently opened Starbucks concept store in Tukwila, Washington is made entirely of used shipping containers. As this story at the Seattle Post-Intelligencer's blog notes, shipping containers are gaining use in sustainable design, like in this building project in nearby Georgetown, Washington, and even shipping container homes like the ones featured on ZeroCabin.


Why Small Businesses Hate G+ [Infographic]

Sara Heins |19 Feb 2013

We enjoyed Mike Ramsey’s sardonic perspective of Google+ Local. What self storage owner or agency hasn’t felt the sting of Google’s indifference about our customer reviews and what they mean for our business? Thanks to Nifty Marketing.


Move over Twilight, Storage Facilities take over Pop Culture

Sara Heins |14 Feb 2013

You’ve got to admit that storage facilities have been all over the screens lately. One may even go as far as to say it’s rivaling the weird vampire craze that’s swept the nation over the past few years. How there are enough storage unit owners that default (and then actually have valuable stuff tucked away) that they can make four reality series of, I’m not sure. Although I also have no idea how they can keep attracting teenagers and middle-aged housewives* with this vampire crap either.


How to Turn Your Storage Unit into the Ultimate Man Cave

Sara Heins |03 Feb 2013

With Super Bowl XLVII fast approaching, many people find the party as enticing as the game itself. However, maybe you're a real sports fan and want to get away from the people who don't care about the Harbaugh brothers or don't even know which teams are playing. To escape and watch the game in solace, why not turn your storage unit into a man cave and watch it there? A storage facility can be the perfect getaway from fair-weather fans, the apathetic mooches that just show up for the snacks, or even life itself.


SEO Rapper

Kendra Bozarth |11 Jul 2012

Here at StorageAhead, we understand SEO. The SEO Rapper understands it, too, and his song "Page Rank" will tell you how you can get a better ranking on search engine result pages (SERPs).