Resources and Ideas for
Your Storage Facility

Self Storage Industry Blog

PR and Crisis Management: A Comprehensive Guide for Managers

March 24, 2016 | Amy Daniels

Ever feel like your facility's reputation isn't in your control? By taking a proactive approach to PR, you can do your part to keep good favor in the eyes of the public and your target market, no matter what’s going on in your community. Here’s how.

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Employing Grassroots Marketing Strategies at Your Storage Facility

January 19, 2016 | Erich Noack

Building success in the ever-changing environment of marketing and promotion can be an overwhelming task. But by keeping some basic rules in mind, you’ll soon see a boost in both your market share and your income.

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Storage by the Bin: A New Business Model for Self Storage [SlideShare]

December 22, 2015 | Amy Daniels

The leading model for self storage has remained the same since the 1970s. Now traditional facilities are being joined by startups that aim to manage every step of the storage process, revolutionizing the standard model of self storage and providing creative inspiration to traditional properties.

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How to Refresh Your Company Culture Before the New Year

December 16, 2015 | Amy Daniels

As the year comes to an end, many people take this time to examine their trials and triumphs of 2015 and start making goals for 2016. Now is the perfect time to do the same with your self storage team!

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When Is the Perect Time to Open a Storage Facility?

November 20, 2015 | Amy Daniels

While the answer to this question hinges on many factors, I’ve got some food for thought to consider as you go about answering it. Check them out below and let me know your thoughts!

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How to Actually Get Noticed with Fantastic Press Releases

November 05, 2015 | Amy Daniels

Blogging is a great way to gain exposure. Another great strategy to add into the mix is getting your facility covered in local news outlets. Taking matters into your own hands means you won’t have to wait for a journalist to approach you out of the blue. If you’re ready to get your company noticed, press releases can make it happen.

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New to Blogging? Content Marketers Love These Free Tools

October 09, 2015 | Amy Daniels

The three most common challenges content marketers report are producing enough content, producing the kind of content that engages, and producing a variety of content. Learn about some of the most helpful and recommended blogging resources out there.

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A 4-Step Guide to Attracting the College Student Market

September 04, 2015 | Amy Daniels

If your facility is located in a college town, early fall can be the perfect time to get a strategy in place for the university breaks coming up in November and December. Follow this step-by-step guide to polish your student marketing efforts before business picks up again next spring.

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Want Your Leads to Say 'Yes' to Your Business? Focus on Convenience

September 30, 2014 | Amy Daniels

Your customer wants to find all the information he can, and he wants to find it right now. Your ability to meet this need measures your facility’s level of convenience. Read on to learn the steps you can take.

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What's Missing from Your Boat & RV Marketing?

July 10, 2014 | Amy Daniels

Think about how you stand out from local RV and boat storage facilities. If a potential customer called you right now and asked why he should choose you, what would you say?

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Storage by the Bin: A New Business Model for Self Storage

February 06, 2014 | Tim Schlee

The self storage industry first made an impression in the early 1970s, but in the intervening decades it’s remained largely unchanged. The basic platform of providing an individual unit to each customer in a facility overseen by a small staff has been almost universally the leading business model. Recently, however, a few startups have begun to reshape the very definition of storage by taking control of all the steps in the process, from moving in to retrieval.

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7 Unique Discount Ideas

August 22, 2013 | Amy Daniels

As you weigh the pros and cons of offering more discounts at your storage facility, give yourself the freedom to experiment with slightly less conventional ideas.

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Does America Care if "Storage Wars" is Fake?

March 28, 2013 | Kendra Bozarth

So "Storage Wars" is (allegedly) a little staged. Does the public really care about the truth? No way.

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Sustainable Storage Inspiration from Starbucks

March 27, 2013 | Sara Heins

Storage facilities might take a page from Starbucks' book when it comes to sustainable building. This recently opened Starbucks concept store in Tukwila, Washington is made entirely of used shipping containers. As this story at the Seattle Post-Intelligencer's blog notes, shipping containers are gaining use in sustainable design, like in this building project in nearby Georgetown, Washington, and even shipping container homes like the ones featured on ZeroCabin.

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Why Small Businesses Hate G+ [Infographic]

February 19, 2013 | Sara Heins

We enjoyed Mike Ramsey’s sardonic perspective of Google+ Local. What self storage owner or agency hasn’t felt the sting of Google’s indifference about our customer reviews and what they mean for our business? Thanks to Nifty Marketing.

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Move over Twilight, Storage Facilities take over Pop Culture

February 14, 2013 | Sara Heins

You’ve got to admit that storage facilities have been all over the screens lately. One may even go as far as to say it’s rivaling the weird vampire craze that’s swept the nation over the past few years. How there are enough storage unit owners that default (and then actually have valuable stuff tucked away) that they can make four reality series of, I’m not sure. Although I also have no idea how they can keep attracting teenagers and middle-aged housewives* with this vampire crap either.

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How to Turn Your Storage Unit into the Ultimate Man Cave

February 03, 2013 | Sara Heins

With Super Bowl XLVII fast approaching, many people find the party as enticing as the game itself. However, maybe you're a real sports fan and want to get away from the people who don't care about the Harbaugh brothers or don't even know which teams are playing. To escape and watch the game in solace, why not turn your storage unit into a man cave and watch it there? A storage facility can be the perfect getaway from fair-weather fans, the apathetic mooches that just show up for the snacks, or even life itself.

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SEO Rapper

July 11, 2012 | Kendra Bozarth

Here at StorageAhead, we understand SEO. The SEO Rapper understands it, too, and his song "Page Rank" will tell you how you can get a better ranking on search engine result pages (SERPs).

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