Self Storage Industry Blog

Tim Schlee, Former storEDGE Writer

Tim is a Kansas City native who studied English and linguistics at Truman State University. When he's not writing web content and blog posts for storEDGE, you can find him nose-deep in a book or out on the tennis court.

The Foolproof Guide to Making Fantastic Promotional Videos

Tim Schlee |26 Sep 2014

Looking for that something extra to push your online marketing a little further? Video might be just what the doctor ordered.

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4 Things You Didn't Know about Web Content

Tim Schlee |05 Sep 2014

We've gone over the basics of writing website content before, but I'm here to let you in on a few secrets. They're not always pretty. They sometimes mean more work for you (or your writer). But they work.

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Don't Get Duped by the Domain Registry of America: How to Avoid Web Domain Scams

Tim Schlee |27 Jun 2014

Domain name scams are as old as, well, domain names, but there’s one in particular that, like the proverbial cockroach, just won’t seem to die.

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5 Self Storage Marketing Blunders to Avoid

Tim Schlee |23 Apr 2014

Marketing isn’t easy. I empathize if it seems overwhelming at times. To make sure you’re getting your marketing right, check out these five self storage marketing blunders to avoid!

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Tablets and Mobile Technology in the Self Storage Workplace

Tim Schlee |17 Apr 2014

Smartphones, tablets, and other mobile devices are in almost every household now, but offices and workplaces have been less swift to adopt them. Can your storage facility benefit from mobile technology?

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How to Use Google+ to Improve Your SEO

Tim Schlee |16 Apr 2014

By integrating seamlessly with Google’s own search results, a Google+ page can allow you to improve your SEO in ways that you could only dream of with Facebook or Twitter.

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The Importance of Usability in Your Self Storage Software

Tim Schlee |10 Apr 2014

Usability may seem like something you don’t need to know a lot about. Either a software is easy to use or it’s not, right? But there’s a lot that goes into usability testing, and a lot of it would be useful for self storage owners to know about.

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StorageAhead Launches Cloud-Based Management Software StorEdge

Tim Schlee |02 Apr 2014

StorageAhead launched its innovative self storage management software, StorEdge, at the Inside Self-Storage World Expo in Las Vegas, NV, on March 31, 2014. The new platform features a streamlined interface, built-in lead management, and CRM capabilities.

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Can My Storage Facility Save Money with Third-Party Maintenance?

Tim Schlee |27 Mar 2014

In this article, I will examine some of the hidden and not-so-hidden savings that hiring a third-party company can bring, such as increasing customer service, spending less on supplies, and raising rent.

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Hablas Español? How to Market Your Self Storage Brand to Non-English Speakers

Tim Schlee |13 Mar 2014

Undertaking a foreign language marketing campaign is a daunting task. But with the right tools and the right employees, marketing to non-English speakers can be a lot easier – and a lot cheaper – than it might seem at first glance.

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How to Increase Engagement on Twitter

Tim Schlee |07 Mar 2014

In this post, I’ll take a look at what the best brands are doing on Twitter to maximize user engagement.

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Using Analytics to Measure the Success of Your Self Storage Marketing Campaign

Tim Schlee |28 Feb 2014

The most important part of any marketing campaign is the analysis after it’s over. Was it successful? Did it produce an increase in leads and rentals for your storage facility? If you can’t answer these questions, then you can’t know whether your campaign was worth the money.

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Storage by the Bin: A New Business Model for Self Storage

Tim Schlee |06 Feb 2014

The self storage industry first made an impression in the early 1970s, but in the intervening decades it’s remained largely unchanged. The basic platform of providing an individual unit to each customer in a facility overseen by a small staff has been almost universally the leading business model. Recently, however, a few startups have begun to reshape the very definition of storage by taking control of all the steps in the process, from moving in to retrieval.

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How to Handle a Price Increase

Tim Schlee |09 Jan 2014

Nobody likes price increases. Renters don’t want to pay more, obviously, managers don’t want to deal with the complaints, and owners don’t want to lose customers. However, they’re a necessary part of the self storage business model. Energy costs increase. Taxes go up. Inflation makes supplies more expensive. There’s no way around it – the extra money must come from somewhere.

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7 Simple Steps to Improve Your Social Media Presence

Tim Schlee |27 Dec 2013

You’ve got your social media profiles up and running, but now you have to gain a following. It can certainly seem overwhelming with sources all over the internet telling you a thousand different things you need to do to optimize your social media presence.

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7 Questions to Ask Yourself Before Going Solar

Tim Schlee |16 Dec 2013

With alternative energies on the rise, business owners must decide if and when – and how – they want to use them. If you’re not sure where to start, StorageAhead has compiled a list of questions to ask yourself to help steer you in the right direction.

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