Resources and Ideas for
Your Storage Facility

Self Storage Industry Blog

Amy Daniels, Storedge Writer

Amy is a writer in Kansas City. She enjoys the process of combining self storage industry research, powerful web marketing strategies, and small business experience to cultivate the growth of facilities nationwide.

Why You Need to Introduce Mobile Technology at Your Facility

March 25, 2016 | Amy Daniels

Revenue from mobile commerce is estimated to grow from $72 billion in 2013 to $245 billion in 2017. Mobile consumers are doing more than searching — they’re ready to buy. Are you making it easy for them?

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PR and Crisis Management: A Comprehensive Guide for Managers

March 24, 2016 | Amy Daniels

Ever feel like your facility's reputation isn't in your control? By taking a proactive approach to PR, you can do your part to keep good favor in the eyes of the public and your target market, no matter what’s going on in your community. Here’s how.

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Interview: Self Storage Industry Technology Trends

March 23, 2016 | Amy Daniels

Two weeks ago I hopped onto a phone call with Nancy Deol, the marketing manager at Advanced Kiosks. We had a lot to talk about: the growth of self storage, the rise of mobile users, and the convenience of interactive kiosks and Rental Centers.

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storEDGE® Announces Industry’s First Integrated Two-Way Texting

March 17, 2016 | Amy Daniels

The leading self storage technology provider announced today the release of two-way texting. This feature gives managers the ability to send and receive texts from any device running their 100% cloud-based management software.

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How to Clean Up Your Website's Content

February 29, 2016 | Amy Daniels

Rather than staring at your website and wondering how to get started, let this guide take you through the steps. You’ll learn how you can use your content to increase your site’s visibility and prompt leads to become customers.

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Everything You Need to Know About Cloud-Based Software

February 11, 2016 | Amy Daniels

There’s no doubt that you’ve heard the term “cloud-based software” many times over the last few years. But what the heck does this term mean? It may be less complicated than you think.

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How to Embrace Pinterest for Your Business

February 08, 2016 | Amy Daniels

One of the most compelling reasons for storage operators to use Pinterest is the fact that its users are strikingly similar to the core demographic for self storage renters. Learn how to embrace Pinterest in this post!

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A Quick & Easy Guide to Social Media [Infographic]

January 28, 2016 | Amy Daniels

Social media is a topic that every business owner has thought about. Check out our infographic for interesting facts about social media and steps you can take to engage your target audience!

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Top 10 Blogs That Will Help You Understand SEO

January 20, 2016 | Amy Daniels

Maybe you know a lot about SEO already, or perhaps you feel even more lost every time you try to learn more. Wherever you fall on the spectrum, the articles below can help you move forward.

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Happy Holidays from the Team at storEDGE!

December 23, 2015 | Amy Daniels

We had a busy year at storEDGE in 2015. If you read our blog or follow us on social media, hopefully you had plenty of fun as you learned new facts about marketing, watched our products continue to improve, and wondered what we would write about next.

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Storage by the Bin: A New Business Model for Self Storage [SlideShare]

December 22, 2015 | Amy Daniels

The leading model for self storage has remained the same since the 1970s. Now traditional facilities are being joined by startups that aim to manage every step of the storage process, revolutionizing the standard model of self storage and providing creative inspiration to traditional properties.

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Top 10 Blogs That Will Make You a Better Marketer

December 18, 2015 | Amy Daniels

You probably already know that marketing is a crucial part of your business. We think it’s important, too, which is why I pulled all of our blogs related to marketing and looked at their data in Google Analytics to determine our top ten. Check them out!

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How to Refresh Your Company Culture Before the New Year

December 16, 2015 | Amy Daniels

As the year comes to an end, many people take this time to examine their trials and triumphs of 2015 and start making goals for 2016. Now is the perfect time to do the same with your self storage team!

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How to Handle a Price Increase [SlideShare]

December 15, 2015 | Amy Daniels

Nobody likes price increases. Renters don't want to pay more, managers don't want to handle complaints, and owners don't want to lose customers. But price increases are a necessary part of the self storage business model. Knowing the best way to handle things can make your price increase go a lot more smoothly.

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7 Unique Discount Ideas [SlideShare]

December 08, 2015 | Amy Daniels

Providing discounts is a great way to bring in customers and even make current tenants happier. I've compiled some ideas for creative discounts you can offer at your facility. Think of them as a starting point for trigging your discount creativity.

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Title Tags and Alt Tags: Why Do They Matter? [SlideShare]

December 04, 2015 | Amy Daniels

As you try to earn your website the best rankings in search, there are certain HTML phrases you may have hard but don't fully understand, such as title tags and alt tags. Understanding these terms can help you provide a better user experience as well as boost your site's visibility on search engine results pages.

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When Is the Perect Time to Open a Storage Facility?

November 20, 2015 | Amy Daniels

While the answer to this question hinges on many factors, I’ve got some food for thought to consider as you go about answering it. Check them out below and let me know your thoughts!

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How to Protect Your Storage Facility from Summertime Pests [SlideShare]

November 19, 2015 | Amy Daniels

No one likes pests in their storage unit. When pests get into your customers' units, the ultimate results will probably be upset customers and bad review for your storage facility. So, what can you do to protect your facility from summertime pests? Let's find out.

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How (And Why) to Prevent Live-in Renters [SlideShare]

November 17, 2015 | Amy Daniels

Whether you've already encountered live-in renters at your facility or you're curious how you can prevent the issue, this post has you covered. Let's explore the reasons behind the phenomenon and determine what you can do as a storage operator to protect your property and provide as much help as you can.

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Top 7 Facts to Know About Storage Construction

November 13, 2015 | Amy Daniels

Are you thinking about building a new storage facility? There are several factors that could affect how you move forward with your facility construction. Check them out, and be sure to download our five bonus facts!

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How to Actually Get Noticed with Fantastic Press Releases

November 05, 2015 | Amy Daniels

Blogging is a great way to gain exposure. Another great strategy to add into the mix is getting your facility covered in local news outlets. Taking matters into your own hands means you won’t have to wait for a journalist to approach you out of the blue. If you’re ready to get your company noticed, press releases can make it happen.

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Fed Up With Empty Promises from Tech Support? So Are We

October 30, 2015 | Amy Daniels

Shouldn’t software come with a great team of people to assist you as you learn the product? Not everyone seems to think so. This practice isn’t something that’s seen everywhere in the storage industry, so I decided to dig into the matter and find out how much tech support matters.

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What Has the Best Value: Your Content or Links?

October 28, 2015 | Amy Daniels

If you’re a storage operator hoping to improve your brand recognition and online visibility, chances are you don’t have devoted content or link building teams to care of these projects for you. So, is Google more likely to reward creating regular content or building sold links back to your site? Let's find out!

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New to Blogging? Content Marketers Love These Free Tools

October 09, 2015 | Amy Daniels

The three most common challenges content marketers report are producing enough content, producing the kind of content that engages, and producing a variety of content. Learn about some of the most helpful and recommended blogging resources out there.

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3 Brilliant Advertising Campaigns and What You Can Learn from Them

September 29, 2015 | Amy Daniels

Advertising is so much more than creating pretty materials. If you’ve bought ad space for your company and didn’t see an immediate jump in leads, you know this fact is true. Both marketing and advertising are about establishing a mutual connection with your customers.

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Q&A with Lydia Fuqua, storEDGE Local Search Specialist

September 15, 2015 | Amy Daniels

This week's post makes local search a little less overwhelming while giving you a more personal glimpse of the storEDGE team. I met with Lydia Fuqua, our local search specialist, to learn how she approaches local search, what mistakes storage operators are most commonly making, and what predictions she has for the future of SEO.

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What You Need to Know About Google Local Updates

September 11, 2015 | Amy Daniels

While you may be concerned about how Google's most recent changes to local search affect your business, you may not want to sift through pages of articles about the topic. If so, you’re in luck! This article breaks down everything you need to know about changes to the Local Pack, Google+, reviews, and more.

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5 of the Most Unique Cultures in Self Storage

September 11, 2015 | Amy Daniels

Unique culture is about more than cool gimmicks and questioning the conventional; the right employees, the right business models, and the right kind of innovation can make all the difference in the quality of products a company produces and the level of service they deliver.

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A 4-Step Guide to Attracting the College Student Market

September 04, 2015 | Amy Daniels

If your facility is located in a college town, early fall can be the perfect time to get a strategy in place for the university breaks coming up in November and December. Follow this step-by-step guide to polish your student marketing efforts before business picks up again next spring.

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August Client Spotlight: 10 Federal Storage

August 27, 2015 | Amy Daniels

10 Federal Storage, a storage operator in central North Carolina, is a company we consider to be one of the earliest adopters of the unmanned model of self storage. I got on the phone with Brad to learn more about his story and to understand the thought process behind his team’s decisions.

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How to Raise Your Facility Value Before Selling

August 21, 2015 | Amy Daniels

If you’re thinking about selling your facility, you’re probably starting to wonder how you can make that process go as smoothly as possible. Wherever you find yourself, working to raise your facility value is one way to ensure that, whenever the time is right to sell, you’ll get top dollar for your property.

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What's the Story Behind Google's Mobile Update?

August 14, 2015 | Amy Daniels

This release is almost entirely good news. And if it isn’t good news for you now, you can change that and reap benefits immediately rather than spending months — or years — doing damage control.

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Vote for storEDGE in the 2015 ISS Best of Business Awards

June 16, 2015 | Amy Daniels

The Inside Self-Storage Best of Business polls are now open, and the team at storEDGE couldn’t be more excited to receive nominations in four categories. We wouldn’t be where we are without you!

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4 Kinds of Technology Your Property Needs

May 21, 2015 | Amy Daniels

The proper technology at your facility enables you to preserve one of the most valuable resources you have: your time. Time is what allows you to provide better customer service for your tenants rather than spending your days — and your dollars — fussing with technology.

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Link Building & Self Storage

May 14, 2015 | Amy Daniels

Link building is an intimidating and confusing term. But by doing a bit of reading, you may find that there are some simple steps you can take yourself, capitalizing on its benefits without getting sucked into paying for services you don’t need.

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3 Buzzwords that Help You Win Customers

May 13, 2015 | Amy Daniels

With new technological developments comes new jargon and a slew of experts eager to throw it your way. It can be difficult to muddle through all your options and determine which pieces of technology will actually enhance the facility you run – much less how they can.

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A Manager's Guide to SEO

May 12, 2015 | Amy Daniels

There are several complex aspects of search engine optimization, many that involve your facility owner’s budget, vision, and resources. But as a self storage manager, there are many steps you can take to better reach your customers and improve your website’s SEO.

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storEDGE® Introduces Digital Rental Center™

April 07, 2015 | Amy Daniels

storEDGE introduced the storEDGE Rental Center™, enabling operators to provide 24-hour renting services and ultimately secure more rentals, improve operating efficiencies, and increase operating income.

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StoreLocal Announces Acquisition of StorageFront.com from Red Nova

January 06, 2015 | Amy Daniels

StoreLocal, the industry's first member owned co-op for self storage operators, announced today the acquisition of StorageFront.com and SelfStorageHounds.com from Red Nova Labs, Inc.

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Want Your Leads to Say 'Yes' to Your Business? Focus on Convenience

September 30, 2014 | Amy Daniels

Your customer wants to find all the information he can, and he wants to find it right now. Your ability to meet this need measures your facility’s level of convenience. Read on to learn the steps you can take.

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Revenue Management: The Short-Term and Long-Term Solution to Your Storage Facility's Value

August 27, 2014 | Amy Daniels

If you're thinking about adjusting the prices of your storage units, there are several factors to consider. This article will break down the complex topic of revenue management into simple and practical takeaways.

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What's Missing from Your Boat & RV Marketing?

July 10, 2014 | Amy Daniels

Think about how you stand out from local RV and boat storage facilities. If a potential customer called you right now and asked why he should choose you, what would you say?

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Vote for StorageAhead in the Annual ISS Best of Business Awards

June 27, 2014 | Amy Daniels

StorageAhead is honored to have been nominated for a staggering four categories in 2014: Best Customer Service, Best Marketing Services, Best Technology Innovation, and Most Innovative Product.

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Selling & Marketing to the Self Storage Consumer: How to Get the Biggest Bang for your Buck

June 10, 2014 | Amy Daniels

Selling and marketing are undoubtedly important aspects of running your self storage business. With multiple facilities vying for your target market, it’s becoming increasingly important to differentiate your brand to attract new paying customers.

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StorageAhead Prepares for Launch of StorEdge at Inside Self-Storage's World Expo

March 21, 2014 | Amy Daniels

StorageAhead’s cloud-based management software, StorEdge, is approaching its launch at the Inside Self-Storage World Expo in Las Vegas, NV. Live demos of StorEdge will be available at ISS Booth #421 from March 31 to April 1, 2014.

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Google's Hummingbird and Your Self Storage Business

March 14, 2014 | Amy Daniels

An update to Google's algorithm usually means change for your self storage business. Read about Hummingbird, Penguin, Panda, and how they affect your strategy before you make any decisions.

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StorageAhead's 3.14 Update Provides More Options for WebReady and WebWorks Clients

November 05, 2013 | Amy Daniels

Designers and developers worked together to include three new upgrades in the release: online move-ins, mobile redesign, and a new WebReady template.

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How to Use Your Facility's Occupancy Rates to Maximize Profits

October 11, 2013 | Amy Daniels

With three separate ways of measuring your facility’s occupancy, you can develop a thorough understanding of how you’re doing, as well as discover any changes you could make to your marketing strategies.

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6 Tips for Running Your Storage Facility's Social Media Accounts

September 30, 2013 | Amy Daniels

Social media facilitates online dialogue that happens in real-time. If there's conversation about your facility, you may want to consider how you can best engage in the interactions.

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Climbing the Ranks: SEO, Google's Penguin 2.0, and Your Self Storage Business

September 09, 2013 | Amy Daniels

With the next algorithm or update that is sure to come out, you want to own the site that gains keywords and rankings all across the board. To do that, you need to continuously evaluate what you’re doing with SEO – because it’s not going anywhere.

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7 Unique Discount Ideas

August 22, 2013 | Amy Daniels

As you weigh the pros and cons of offering more discounts at your storage facility, give yourself the freedom to experiment with slightly less conventional ideas.

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How (and Why) to Prevent Live-in Renters

August 06, 2013 | Amy Daniels

While the issue of live-in renters continues to rise in the self storage industry, learn why it's so important to prohibit the action and what you can do about it.

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Title Tags and Alt Tags: Why Do They Matter?

July 24, 2013 | Amy Daniels

As an owner of a self storage website, you've probably heard the terms "title tag" and "alt tag." Why do they matter? Find out here.

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StorageAhead Launches Free Webinar Series

June 05, 2013 | Amy Daniels

As part of its initiative to provide free resources to storage owners and operators, StorageAhead has recently introduced a free webinar series that focuses on educating those in the storage industry with strategies to improve online web marketing and lead generation efforts.

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StorageHounds Offers an Alternative to Fixed Rate Marketing

June 05, 2013 | Amy Daniels

Our newest self storage search engine, StorageHounds, offers lead generation for facilities; you're only charged when a tenant moves into one of your units. Read more about SelfStorageHounds.com here!

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Re-Evaluating Our Views on Customer Service

May 31, 2013 | Amy Daniels

Customer service plays an integral role in the self storage industry, but it can be all too easy to let it fall by the wayside. Follow our guide to keeping customers happy throughout their entire storage experience.

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