Summer is almost here! Self storage owners - get ready. The kids are out of school, and everyone is moving, decluttering, renovating their homes, and getting the RVs and boats out for fun in the sun. It’s the busiest time of year for self storage owners. If you want to make the most of the extra lead activity your facility will be getting this summer, you should start planning ahead of time - weeks (or even months!) in advance.
If you’re not sure where or how to start prepping your storage business for the summer rush, the resources and handy checklists linked in this article will surely help you to feel more prepared and get organized. We’ve gathered our most popular summertime self storage posts and listed key points from each article to jumpstart your research. Browse our top posts below!
The best thing about winter, in my opinion? No bugs or mosquitoes. Your tenants surely agree - no one wants pests in their storage unit. They’re dirty, gross, and can cause an infinite amount of damage to your renters’ stuff. Self storage pests ultimately results in upset customers, lost business, and bad reviews for your storage facility. To prevent angry one-star reviews written in ALL CAPS, check out this blog post to learn the best ways to be both proactive and reactive when it comes to pest control for your self storage business.
Just like you wouldn’t rent an apartment to a someone you know is going to be filthy, you don’t want to rent a storage unit to someone who is known to be dirty. Not only will it stink up their storage unit and attract pests that will destroy their stuff, it could also attract bugs to neighboring storage units and cause damage to other tenants’ items.
Did you make the most of the busy rental season last summer? Summer is the most popular time for people to rent a storage unit, and storage owners prepare for the summer rush like retail owners prepare for Black Friday - with careful, meticulous planning and lots of late nights. Summertime in self storage is the perfect time to market your storage units and parking spaces at full value and bring in high-paying renters. Check out this blog post to get prepared to make the most of your busy season this year.
As summer rolls in, your facility will soon be filling up and you don’t want to turn potential, high-paying renters away because delinquent tenants are occupying the space. To boost profits, you’ll need to get your overdue tenants out and ready your units for new tenants. If it’s been a few years since your last auction, check out your state’s lien laws to find out what’s changed since last time. You’ll need to follow the law to the letter to ensure your business is protected against legal action. Capitalize on your auctions by getting organized, utilizing your software’s delinquency tools, and promoting your auction via local media.
College student tenants operate on a slightly different schedule than the typical renter: because of their school schedule, they’re more likely to rent a unit in May or September than the summer months. If you’re located near a major college or university, you have a great opportunity to attract the college student market for off-campus parking, dorm room furniture storage, and more! If you want to develop a plan for attracting high-paying renters even after the summer rush, follow this step-by-step guide to marketing and renting storage units to college students.
Add a student storage page to your website that’s targeted at college students. Even if you highlight those features listed above throughout your website, having a student-specific page will help your website rank higher for college storage searches. Optimize your title tag with something like “Storage Units near [local university name]” and include driving directions from the local college to your storage facility.
It seems like hurricanes and summer storms get worse every year. The Atlantic hurricane season is from June 1 to November 30, and many self storage owners prepare months in advance to brace themselves to weather the storms. Check out this blog post to get a step-by-step checklist to prepare your property, office, managers, and tenants for any hurricanes or major storms that come your way.
Remember: above all, keep employees and tenants safe. Advise them to stay away from dangerous weather activity such as moving water and high wind, and keep them away from downed power lines or debris at your facility whenever possible by communicating facility updates effectively.
If you offer RV and boat storage, you know that your RV and boat tenants are their own unique breed of renters. And with the average motorhome costing close to $300,000, it makes sense that your RV renters have higher expectations and a different mindset, and your storage business’s amenities and services should reflect that. Check out this blog post to learn more about what RV and boat storage renters want and how you can deliver exceptional value while charging premium rates.
Letting customers access their stored RV, boat, jet skis, and snowmobiles 24 hours a day, 365 days a year is a great way to differentiate your business from others in the area. Many luxury and recreational vehicle owners are small business owners, work demanding jobs, or have growing families. These obligations make it difficult to walk-in or make an appointment at a 9AM-5PM facility.
Plus, when renters are storing items that are used on vacations, it helps to offer flexible hours. Renters with 24-hour access will be able to come hook up their camper or boat early in the morning before heading out for a long weekend. After the vacation is over, all day access makes it easy for them to securely store their camper or boat, no matter what time they get back in town.
It’s such a common question from tenants: do I need temperature control for storing furniture? What about a mattress? This blog post includes a checklist of items that benefit from being stored in climate-controlled spaces and offers a definitive explanation of the difference between temperature-controlled and climate-controlled units. Before you start ramping up your marketing for climate-controlled units during the hot summer weather, check out the legal verbiage we recommend inserting into your lease to prevent legal liability when advertising units as temperature or climate-controlled.
The definition of climate-controlled storage varies among storage companies and locations, but the most common difference between climate-controlled and temperature-controlled is humidity. Temperature-controlled facilities usually only manage temperature, while climate-controlled facilities may manage both temperature and humidity. Both humidity and temperature work together to control moisture levels in a storage space. As humidity in the air increases, so does the air’s ability to hold heat. When humidity decreases, it also helps keep temperatures low.
If your storage facility has a gate and is located in a region with scorching summers, intense summer thunderstorms, tornadoes, or hail, you’ll definitely want to check out this blog post. There’s nothing worse than having your gate malfunction or break as a result of a weather event, leaving tenants stranded at the gate and resulting in an annoying bill from your gate tech. Read this post to get tips on how to weatherproof your gate, keypad, and self storage access control hardware to stand up to whatever mother nature throws at you this summer.
Thunder, lightning, extreme wind and hail - oh my! If your facility often sees severe thunderstorms and hurricanes, you’ll need to batten down the hatches before the storm hits. For wind and rain, it’s smart to protect keypads and their pedestal mounts with sealant. Most keypads are waterproof, but if you deal with heavy rain often, you’ll want to put a silicone seal around the keypad (such as Flex-Seal) after it is mounted on the pedestal so that no water can get in. It’s a good idea to seal any hardware or gear boxes for gates the same way - remember there are fine wires and electric running from these sources and underground, and any water that gets in can cause failure to the system.
If you’ve never made promotional videos for your storage facility, make this summer the season you finally create some marketing videos for your storage business. There are tons of benefits to video marketing, it’s FREE, and it’s incredibly easy to do right from your smartphone. Check out this blog post to get 10 ideas for marketing videos you can create for your business to bring in more renters.
Think of the most commonly asked questions that you get about self storage, like how to best pack clothes and furniture, what items need climate controlled units, and how many boxes you’ll need to pack up everything in your home. Then, make a quick “how to” video! By offering your tips on how tenants can store their stuff safely, you can show your expertise and authority on the topic and let leads know what you offer to make their storage or moving project easier.
Thanks for reading! If you liked this blog post, you may also like: The mammoth summer season: How to optimize your revenue during the Black Friday of self storage, How to succeed in an over-saturated self storage market, and A simple plan for measuring your storage brand’s marketing effectiveness.