While 2017 was a tumultuous year for politics and weather, it wasn’t all bad. The stock market boomed, we saw the first visible solar eclipse since 1979, Serena Williams won the Australian Open while pregnant, the new Star Wars movie came out, Fiona the hippo was born, and self storage industry revenue soared to more than $38 billion.
Here at the storEDGE office, our awesome clients and fabulous tech team had a pretty great year, too. Check out the video below to see our 2017 recap!
We compiled our top stats from last year to tally our end of year numbers and find out our most-used features from 2017. Check it out below!
With over 300,000 texts sent through the storEDGE software, texting was one of the most popular storEDGE features of 2017. Our free two-way texting feature allows you to send and receive texts from any device running storEDGE software - making it easy to send automated payment reminders or move-in confirmations to your renters. These storEDGE clients used two-way texting the most out of all of our clients in 2017:
Trojan Storage of Colorado Springs - Colorado Springs, Colorado
Capitol Mini Storage - Charleston, West Virginia
West Side Mini-Storage - Charleston, West Virginia
Columbia Self Storage - Vineland, New Jersey
A-American Self Storage - Fresno, California
“The implementation of texting through storEDGE has saved several of our sites a lot of time by allowing them to copy and paste messages in bulk to remind customers to pay their late rent, rather than spending hours making courtesy calls and leaving voicemails. Living in the era where the majority of our customers use smartphones, it's silly to not try this option before manually spending all of that time calling all of the customers, and we can then utilize that time in other ways that benefit the site. This way, we can also stay off the phone for customers or leads who walk into the office and get back to sending text messages seamlessly. Texting is also the preferred communication for customers who work all day and are unable to answer the phone - resulting in faster response times and bill payment.” Advertising Coordinator at Trojan Storage
We processed close to a million automatic payments in 2017. Our autopay feature saves managers a ton of time and helps prevent tenants from getting into lien trouble. It’s easy and fast - especially for self storage businesses who include it as part their online move-in process. These storEDGE clients had the highest percentage of tenants on autopay out of all of our clients in 2017:
Beyond Self Storage - Lenexa, Kansas
Redondo Hermosa Mini Storage - Redondo Beach, California
Affordable Self Storage - San Francisco, California
Trojan Storage of Stetson Hills - Colorado Springs, Colorado
Your Storage Center at Murphy Creek - Aurora, Colorado
“Beyond Self Storage promotes a customer service based interaction that leads to a greater rate of autopay usage. We find that not only do customers on autopay tend to stay longer, but the feature also makes it easier to implement rate increases, improving our revenue.” Operations Manager at Beyond Self Storage
Wowza - over 50,000 documents were electronically signed (e-signed) in the software in 2017. Our e-sign feature makes the entire move-in process paperless by capturing an electronic signature to finalize leases and other important documentation. Check out who used our time and money-saving feature the most last year:
Weathervane Self Storage - Kalamazoo, Michigan
Denver RV Self Storage - Littleton, Colorado
Trust Self Storage - Boise, Idaho
Ten Oaks Storage - Boerne, Texas
Anchor Self Storage - Vallejo, California
“E-sign allows us the flexibility to remotely move in a client and text or email them the rental agreement for their signature to complete the move in process. Plus, it works great for those times when a tenant needs their account number to sign up for online bill payment or forgets their unit number. They can access the signed copy that was automatically emailed to them on their phone or tablet.” Partner at Weathervane Self Storage
We created a lot of helpful content this year, covering everything from sexy building design and romance mystery novels in self storage to self storage ghost stories and wacky, waving inflatable tube men. Whether you’re a voracious reader or a YouTube browser, we’re sure to have something entertaining and educational for you.
If you’re just starting your self storage technology search, be sure to check out this free ebook, and if you love Dachshunds, don’t miss this video! We really do have content for everyone, and we like to think we keep things light and fun here on the blog. Stay updated on all of our latest blogs, ebooks, and videos by subscribing to our blog, following us on Facebook, and subscribing to our YouTube channel.
With over 125 releases and 25+ major features, 2017 was one of our busiest years yet. In fact, we’re so busy developing new features and improving on our software and websites that we expanded our engineering team to Denver and hired over a dozen new storEDGE technologists. Check out some of our favorite features from last year below:
Did your favorite storEDGE feature make the list? We’re always working on developing more time-saving, innovative features, and we’re sure to release more exciting new features in 2018. Be sure to check out our what’s new page to learn all about the latest and greatest of storEDGE technology.
At storEDGE, we put a huge emphasis on customer support, that’s why we fully revamped our help site in 2017 and added more than 200 brand-new help articles, educational videos, and a training course for new customers. Check out some of our clients’ favorite resources below:
If you’re a storEDGE software client, be sure to watch for in-software dashboard notifications whenever we publish one of helpful guides on how to get started using new features and functionality fast.
Did you get a chance to see us on the road in 2017? Our team traveled to trade shows across the country from Las Vegas to San Antonio to New Orleans to Telluride, Colorado. We brought a little slice of paradise with us everywhere we went and gave hundreds of demos of our management software and marketing websites.
If you missed our all-inclusive, oh-so-pineapple-y booth last year, have no fear! We’ll be traveling to top trade shows all across the country in 2018. See you there!
Between all of our clients, our storEDGE websites brought in over 3.69M website visitors and 1.8M website calls in 2017. That’s a heckuva lot of online self storage traffic! Those numbers might be mind-boggling for the average owner, so if you’re just getting started be sure to check out our top online tips:
Want to get a demo of a storEDGE marketing website from one of our self storage experts? Sign up here and we’ll give you a walk through of our award-winning websites for free!
We were honored to be voted by self storage owners and managers as the industry’s best web marketing provider last summer in the ISS Best of Business awards (a reader’s choice poll that recognizes the best in self storage industry professionals).
Going into 2018, our research and development team is working on exciting (and top secret!) technologies and bettering our marketing website and facility management software products, too. Thanks for voting us the best marketing website provider for self storage businesses in 2017!
Thanks for making 2017 our best year yet! Ready to try our technology out for yourself? We’d love to help you smash your goals in 2018. Sign up for a free demo below to make this year your best one yet.
Thanks for reading! If you liked this blog post, you may also like: Happy Holidays from the team at storEDGE!, 12 days of storEDGE: A holiday gift-giving extravaganza, and 11 things storEDGE is thankful for in 2017.