While 2017 was a tumultuous year for politics and weather, it wasn’t all bad. The stock market boomed, we saw the first visible solar eclipse since 1979, Serena Williams won the Australian Open while pregnant, the new Star Wars movie came out, Fiona the hippo was born, and self storage industry revenue soared to more than $38 billion.

Here at the storEDGE office, our awesome clients and fabulous tech team had a pretty great year, too. Check out the video below to see our 2017 recap!


We compiled our top stats from last year to tally our end of year numbers and find out our most-used features from 2017. Check it out below!

Top texters

With over 300,000 texts sent through the storEDGE software, texting was one of the most popular storEDGE features of 2017. Our free two-way texting feature allows you to send and receive texts from any device running storEDGE software - making it easy to send automated payment reminders or move-in confirmations to your renters. These storEDGE clients used two-way texting the most out of all of our clients in 2017:

Top 5 texters of 2017:

  1. Trojan Storage of Colorado Springs - Colorado Springs, Colorado

  2. Capitol Mini Storage - Charleston, West Virginia

  3. West Side Mini-Storage - Charleston, West Virginia

  4. Columbia Self Storage - Vineland, New Jersey

  5. A-American Self Storage - Fresno, California

“The implementation of texting through storEDGE has saved several of our sites a lot of time by allowing them to copy and paste messages in bulk to remind customers to pay their late rent, rather than spending hours making courtesy calls and leaving voicemails. Living in the era where the majority of our customers use smartphones, it's silly to not try this option before manually spending all of that time calling all of the customers, and we can then utilize that time in other ways that benefit the site. This way, we can also stay off the phone for customers or leads who walk into the office and get back to sending text messages seamlessly. Texting is also the preferred communication for customers who work all day and are unable to answer the phone - resulting in faster response times and bill payment.” Lauren Gronna Advertising Coordinator at Trojan Storage

Top autopayers

We processed close to a million automatic payments in 2017. Our autopay feature saves managers a ton of time and helps prevent tenants from getting into lien trouble. It’s easy and fast - especially for self storage businesses who include it as part their online move-in process. These storEDGE clients had the highest percentage of tenants on autopay out of all of our clients in 2017:

Top 5 autopayers of 2017:

  1. Beyond Self Storage - Lenexa, Kansas

  2. Redondo Hermosa Mini Storage - Redondo Beach, California

  3. Affordable Self Storage - San Francisco, California

  4. Trojan Storage of Stetson Hills - Colorado Springs, Colorado

  5. Your Storage Center at Murphy Creek - Aurora, Colorado

“Beyond Self Storage promotes a customer service based interaction that leads to a greater rate of autopay usage. We find that not only do customers on autopay tend to stay longer, but the feature also makes it easier to implement rate increases, improving our revenue.” Stevey Heinrich Operations Manager at Beyond Self Storage

Top e-signers

Wowza - over 50,000 documents were electronically signed (e-signed) in the software in 2017. Our e-sign feature makes the entire move-in process paperless by capturing an electronic signature to finalize leases and other important documentation. Check out who used our time and money-saving feature the most last year:

Top 5 e-signers of 2017:

  1. Weathervane Self Storage - Kalamazoo, Michigan

  2. Denver RV Self Storage - Littleton, Colorado

  3. Trust Self Storage - Boise, Idaho

  4. Ten Oaks Storage - Boerne, Texas

  5. Anchor Self Storage - Vallejo, California

“E-sign allows us the flexibility to remotely move in a client and text or email them the rental agreement for their signature to complete the move in process. Plus, it works great for those times when a tenant needs their account number to sign up for online bill payment or forgets their unit number. They can access the signed copy that was automatically emailed to them on their phone or tablet.” Patrick Carl Partner at Weathervane Self Storage

75+ blog posts, ebooks, and videos

We created a lot of helpful content this year, covering everything from sexy building design and romance mystery novels in self storage to self storage ghost stories and wacky, waving inflatable tube men. Whether you’re a voracious reader or a YouTube browser, we’re sure to have something entertaining and educational for you.

Our top 10 resources for 2017:

  1. How users search for self storage + the #1 reason why you shouldn't obsessively Google yourself

  2. The ultimate social media playbook: 7 ways for self storage managers to master their brand

  3. storEDGE management software

  4. The 7 biggest misconceptions about unmanned facilities

  5. 5 things to know before you become a self storage owner

  6. Homelessness + self storage: How to be compassionate while preventing live-in renters

  7. Why storEDGE?

  8. The modern self storage facility starter kit: What you need to thrive in today’s competitive space

  9. What you need to know to host a successful storage auction

  10. Interview: Talking tech and self storage buildings with Janus International Group

If you’re just starting your self storage technology search, be sure to check out this free ebook, and if you love Dachshunds, don’t miss this video! We really do have content for everyone, and we like to think we keep things light and fun here on the blog. Stay updated on all of our latest blogs, ebooks, and videos by subscribing to our blog, following us on Facebook, and subscribing to our YouTube channel.

A gazillion new features

With over 125 releases and 25+ major features, 2017 was one of our busiest years yet. In fact, we’re so busy developing new features and improving on our software and websites that we expanded our engineering team to Denver and hired over a dozen new storEDGE technologists. Check out some of our favorite features from last year below:

Our top 5 features of 2017:

  1. Auction manager

  2. Automated lead texting

  3. Custom dashboards

  4. Mail house

  5. Tons of new reports

Did your favorite storEDGE feature make the list? We’re always working on developing more time-saving, innovative features, and we’re sure to release more exciting new features in 2018. Be sure to check out our what’s new page to learn all about the latest and greatest of storEDGE technology.

200+ help articles and how-to videos

At storEDGE, we put a huge emphasis on customer support, that’s why we fully revamped our help site in 2017 and added more than 200 brand-new help articles, educational videos, and a training course for new customers. Check out some of our clients’ favorite resources below:

Our top 10 most-viewed help resources of 2017:

  1. Welcome to storEDGE

  2. storEDGE Software Training Course

  3. Leads, Reservations and Move-Ins

  4. How to: Create a Customer Account

  5. Delinquency Stages

  6. storEDGE General FAQ

  7. Gate Integration

  8. The Reports Tab

  9. Changing Rent Rates

  10. What’s New: 12 Days of storEDGE

If you’re a storEDGE software client, be sure to watch for in-software dashboard notifications whenever we publish one of helpful guides on how to get started using new features and functionality fast.

10 trade shows

Did you get a chance to see us on the road in 2017? Our team traveled to trade shows across the country from Las Vegas to San Antonio to New Orleans to Telluride, Colorado. We brought a little slice of paradise with us everywhere we went and gave hundreds of demos of our management software and marketing websites.

If you missed our all-inclusive, oh-so-pineapple-y booth last year, have no fear! We’ll be traveling to top trade shows all across the country in 2018. See you there!

2.25M website leads

Between all of our clients, our storEDGE websites brought in over 3.69M website visitors and 1.8M website calls in 2017. That’s a heckuva lot of online self storage traffic! Those numbers might be mind-boggling for the average owner, so if you’re just getting started be sure to check out our top online tips:

Our top 5 resources on SEO and websites:

  1. Top 10 blog posts that will help you improve your self storage SEO

  2. What the heck is SSL & why does my self storage website need it?

  3. The anatomy of a healthy online reputation: How to convert more leads and boost your online ROI

  4. Local link building: What it is and how your self storage business can get in on the action

  5. How to create and maintain your self storage website

Want to get a demo of a storEDGE marketing website from one of our self storage experts? Sign up here and we’ll give you a walk through of our award-winning websites for free!

#1 best marketing services as voted by ISS

We were honored to be voted by self storage owners and managers as the industry’s best web marketing provider last summer in the ISS Best of Business awards (a reader’s choice poll that recognizes the best in self storage industry professionals).

Going into 2018, our research and development team is working on exciting (and top secret!) technologies and bettering our marketing website and facility management software products, too. Thanks for voting us the best marketing website provider for self storage businesses in 2017!

Happy new year from our team to yours!

Thanks for making 2017 our best year yet! Ready to try our technology out for yourself? We’d love to help you smash your goals in 2018. Sign up for a free demo below to make this year your best one yet.

Click here to get a free demo for 2018!

Thanks for reading! If you liked this blog post, you may also like: Happy Holidays from the team at storEDGE!, 12 days of storEDGE: A holiday gift-giving extravaganza, and 11 things storEDGE is thankful for in 2017.